Paramount Global today reported that Pamela Kaufman, President of Global Consumer Products and Experiences for Paramount, has been delegated President and CEO of International Markets, Global Consumer Products, and Experiences, as of now. This recently made position reports to Bob Bakish, President and CEO of Paramount, and mirrors Paramount’s continuous procedure of globalizing its tasks. Raffaele Annecchino has chosen to leave the organization in his job as President and CEO of Paramount International Networks, Studios, and Streaming.
In her extended job, Kaufman will be answerable for driving the proceeded with development of Paramount’s worldwide business and guaranteeing the strength of the organization’s global activities across six landmasses, including broadcast and link organizations, streaming and studios, and the Company’s business abilities. She will work intimately with Paramount’s worldwide initiative group, as well as the worldwide substance and streaming association to do as such, including assisting with directing the proceeded with the global rollout of Paramount+ and Pluto TV. Kaufman will keep up with her ongoing obligations directing the worldwide extravagant buyer items and encounters association.
“I’m regarded to take on this job at such an essential time for Paramount’s worldwide business,” said Kaufman. “I know firsthand the worldwide strength of our image portfolio, and I anticipate working with Bob and the fantastic International group as we keep seeking after our worldwide development procedure, putting resources into key organizations, advancing our drive into versatile and computerized stages in new business sectors, and working as one group universally.”
In November 2021, Kaufman accepted the job of President of Global Consumer Products and Experiences for Paramount, regulating overall item and business improvement, advertising, establishment arranging, imaginative system, retail deals, and shopper bits of knowledge for all brands in the portfolio. In under a year, Kaufman has driven the change of the customer items business, bringing together the association by putting the full force of the Paramount environment behind its most important IP. Her obligation to change, advancement, and brand building have prompted the absolute most notable associations in the organization’s set of experiences, including state-of-the-art co-marked joint efforts with the greatest names in virtual entertainment.
Before joining Nickelodeon in 1997, Kaufman stood firm on footings at Turner International, Equity Marketing, and Gray Advertising. She procured her Bachelor of Arts in Public Communication from The American University in Washington D.C. also, was granted an Honorary Doctor of Humane Letters from The American University in 2019. A serious supporter of orientation balance and variety and consideration, Kaufman serves on the leading group of the Rock and Roll Hall of Fame Foundation, as well as Bottomless Closet, a not-for-profit that gets ready individuals for working environment achievement, and the Pace Women’s Justice Center.
Follow and connect with us on Facebook, LinkedIn & Twitter.
