Panasonic launches its campaign that highlights the environmental challenges that the world faces today.
Panasonic Life Solutions India launched its GREEN IMPACT campaign that highlights the environmental challenges that the world faces today and encourages everyone to come together and take collective steps to promote environmental sustainability. The campaign aims at creating awareness among the masses to protect and preserve the environment.
Panasonic Life Solutions India & South Asia’s Chairman in an interview said, “Over 1 billion people across the world use Panasonic products every day. We believe that all businesses must approach manufacturing and business practices to mitigate climate concerns.”
Addressing Panasonic’s Environment Vision 2050 he told that Panasonic is committed to achieving net-zero CO2 emissions from business activities of all group operating companies by 2030 and contributing a total of more than 300 million tons in CO2 emissions reductions by 2050.
To achieve this vision, Panasonic advocates a model that would minimize waste generation, safeguard resources and reduce CO2 emissions along with improving and enriching the standard of people’s lives.
In light of the ongoing widespread devastation rooted in severe climate changes, the GREEN IMPACT campaign is an endeavor to spread the message of sustainability among consumers. A report by the UN showcased how the environment, be it our water bodies, green patches, ice glaciers, marine life or corals are all being impacted by climate change and how the time to act is now.
Panasonic Life Solutions India took a step forward and launched its GREEN IMPACT campaign alongside known global sports personalities Naomi Osaka, Nathan Chen, and Michael Phelps, highlighting the brand’s vision for creating a greener, healthier, more equitable future across various media platforms in India under the banner of Panasonic’s new brand action slogan – ‘Create Today. Enrich Tomorrow.’
The GREEN IMPACT campaign film reinforces Panasonic’s commitment to creating a more sustainable future and urges people to make a difference by being champions of change. Panasonic’s exhibition at the CES 2023, is a testament to its efforts towards developing innovative technologies to enrich lives and at the same time contribute to solving environmental problems.
Panasonic had also undertaken several drives in India such as #DiwaliWaliSafai #WelcomeToAdulthood, amongst others to drive awareness around sustainable practices and inculcating responsible environmental behavior among the consumers and people at large.
Video link : https://youtu.be/xU14Tb9s3GI
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