Pansari Group, a renowned name in the FMCG industry showcases its outstanding performance for the fiscal year 2023-24 with a 20% surge in value and an impressive 39% increase in volume, setting the company up for future growth. Furthermore, in the next two years, the brand is going to focus on their recently launched tea (TVOY), with a target of at least a hundred crore in sales and a 70% year-on-year volume growth.
The company’s value-added products currently contribute to 12% to 15% of overall sales and are expected to increase by 20% within the next two years. Looking ahead, Pansari Group foresees a shift in regional contributions, with the North expected to account for 60% of business, while the West and South regions collectively contribute 40% in the next fiscal year.
Shammi Agarwal, the Director of Pansari Group, stated, “We are delighted to report a remarkable growth trajectory for the fiscal year 2023-24. Our commitment to delivering quality products and innovative solutions has been instrumental in driving this exceptional performance. Despite challenges in international markets, including government regulations affecting wheat flour and rice duties, we remained focused on diversification. By using opportunities in the B2B segment, we initiated HoReCa International for our valued customers and ventured into private-label offerings beyond commodity.”
Presently, the brand is operating through over 800 distributors and are strategically segmenting its distribution channels for commodities and value-added products separately, ensuring optimised operations. Investing in technological advancements, Pansar Group is constantly enhancing its engagement with retailers and aims to strengthen its customer connection and retention.
Previously, the brand witnessed a significant expansion with the launch of ‘Mojee’ cocktail syrups, Pansari Chai and the TVOY Green Tea range. This solidified the brand’s position as a market leader in the FMCG industry.
