Ghee is a common component in Indian cooking. It incorporates the concept that eating ghee in our diet keeps us warm and healthy.
Parag Milk Foods Limited, the creators of India’s beloved dairy products such as Gowardhan, Go, Pride of Cows, and Avatar, has created a special promotion for its flagship product Gowardhan Ghee, highlighting the necessity of ghee consumption throughout the winter months.
The ad uses a short film to emphasize ghee’s immunity-boosting properties.
The film highlights a young boy’s delight as the winter season approaches, as well as how his family is preparing for it by purchasing thermals, washing blankets, and having a nice cup of tea.
The family discovers that the container of Gowardhan Ghee is empty, leaving the preparation incomplete. This motivates the grandma to advise her son to pick up Gowardhan Ghee on his way home.
While we prepare for winter on the outside, it is equally vital to prepare our bodies on the inside with a good and nutritious diet, as the campaign subtly points out.
Ms. Akshali Shah, Sr. VP- Strategy, Sales & Marketing, said that their main goal is to raise awareness about pure cow ghee and re-emphasize their leadership position in the ghee category. As a result, the campaign is aimed to provide a familiar setting that consumers can relate to, allowing them to form a direct visual association between the category and the brand. By advertising the campaign on TV, radio, and digitally, they were able to take a 360-degree holistic strategy. They hope that their clients will be moved by this ad and will continue to enjoy our products throughout the year.
Imlil Adrakee’s creator, Ms. Shruti Nayak Sharma said that they couldn’t have had a more thrilling brief for the season. Ghee is such an important element in Indian households in the winter. Gowardhan ghee sends a heartfelt greeting to all those gearing up for the season with ‘Thand Padi.’ “Immlli Adrakee is ecstatic to be a part of it.
Mr. Sidhesh Pai, Chief Growth Officer said that at Imlli Adrakee they constantly endeavor to offer brand-focused marketing based on solid customer insight. The brand is beautifully woven into an actual consumer activity of getting ready for the winter in this film.
Nitish Budhkar directed Gowardhan Ghee’s ‘Thand Padi’ film, which was shot by Dhananjay Navagraha. The overall goal of the campaign is to raise cow ghee awareness among the youth and urban population.
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