India, 2nd May, 2023: Paragon, one of India’s most trusted footwear brand opens doors to its new flagship store in Chandapura, Bengaluru. Paragon aims to focus on retail expansion coupled with its product portfolio.
It aims to not only bring to Bengaluru a host of their wide range of footwear, but also innovate and elevate the consumers’ shopping journey. The store offers a differentiated product line to cater to a different customer segment looking for a more premium and fashionable range at relatively affordable prices.
The store spreads across 2600 sq. ft. in Chandapura, close to Electronic City. Paragon currently operates 68 exclusive stores across the country, with major stores in Kerala, Andhra Pradesh and Telangana, Tamil Nadu and Karnataka. As part of its retail expansion plan in the country, Paragon plans to widen its footprint in North, East & West in tier-I, tier-ll and tier-lll cities of India.
Nakhul Joseph, Executive Vice-President, Retail & HR at Paragon Footwear, said “Retail expansion is one of our key goals for the year. We envision a strong presence in metropolitan cities as well as emerging tier-ll and tier-III cities. Bengaluru is a meeting point of culture, style and youth and this new store represents a bold step towards providing consumers in India with the best products at Paragon.”
Paragon plans to launch 7 new stores in April and 15 new stores in the month of May. Over the next 2 years, Paragon achieves to take the total store count to 400 across India. In the near future, Paragon is also planning to expand its footprint internationally in markets starting with UAE.
