Paragon illuminates the festive spirit with its latest Diwali Campaign titled “Utsav ke Rang, Kartavya ke sang” (Colors of Celebration, Along with Duty).

• Embrace the essence of goodness, family, and love this festive season with Paragon footwear

Bangalore, October 9th, 2023: Paragon, the leading footwear manufacturer in India, has gone live with its latest festive campaign, a celebration of the Diwali. This campaign shines a spotlight on the often-overlooked heroes who prioritize their duty over spending time with their families. It subtly accentuates their unwavering commitment to hard work, ensuring that others can enjoy the festivities.

The campaign’s narrative revolves around a small business owner who finds himself working on Diwali and, as a result, unable to be with his family for the celebration. As he embarks on a lengthy journey, he encounters families joyously celebrating Diwali at various stops along the way, evoking bittersweet memories of his own family back home. His journey culminates in a heartwarming video call from his family, who are seen celebrating without him. To everyone’s surprise, the client takes the phone and conveys his well wishes to the family, delighting the driver with this thoughtful gesture. 

Through this narrative, the film explores themes of family, duty, and selflessness. It pays tribute to local business owners and frontline workers who consider their duty as sacred as religious devotion and continue to work even during significant family celebrations. Paragon underscores its commitment to providing comfort and support to those who bear the weight of responsibility on their shoulders during challenging times. Paragon’s footwear range not only adds style but also offers comfort, durability, and versatility.

Sachin Joseph, Executive Vice President of Paragon Footwear, expressed, “This video is a testament to Paragon’s unwavering support for small business owners. Our goal is to infuse a sense of celebration and encouragement for our customers and those who selflessly contribute to their professions, often at the expense of their family and festive moments.”

The video is part of Paragon’s broader festive campaign series touching upon Durga Puja & Diwali Festival and is now accessible on the brand’s various social media platforms, including YouTube, Instagram, and Facebook. In an exclusive partnership the ad film will be broadcasted on HotStar throughout the World Cup.

Link to digital ad:

Hindi Film – https://www.youtube.com/watch?v=wfI8ssHFaWo