Jan 5, 2013: Nivea India promoted by Beiersdorf AG which is a well known cosmetics brand in India has taken in the new rising star Parineeti Chopra as their brand ambassador. Parineeti who has made a mark in Bollywood with her terrific performance in Ladies Vs Rickie Behl and Ishaqzaade will be endorsing the newly launched product of Nivea ‘Total Face Cleanup’. Nivea would be coming out with a series of advertisements in print and television as part of promotion. Nivea with the launch of this product is trying to target the Face Cleansing category which is considered as a fast growing category in cosmetics. Nivea in India sells their products in following categories, NIVEA Creme, NIVEA Creme, NIVEA Body, NIVEA Soft, NIVEA for Men, NIVEA Deodorants, NIVEA Visage, NIVEA Lip Care
