Trailblazers of the invention in the libation assiduity, Parle Agro has launched SMOODH Fruit Smoothies, yet another pioneering product under their dairy brand, SMOODH. The new launch is an everyday indulgence, offering the succulent combination of tasty fruits and the virtuousness of yogurt in a variety of pleasurable flavors. Parle Agro has inked on the ever-fascinating Dulquer Salmaan as the brand minister of ‘SMOODH ’ for southern requests of India. He joins Varun Dhawan who’s the face of the brand nationally.
Following the inviting success of SMOODH seasoned milk introduced in uniquely pleasurable flavors at a disruptive price point, Parle Agro snappily honored what consumers were seeking. It was clear that consumers were looking for further dairy-grounded libation options that are unique, succulent, and available at an affordable price. Devoted to their gospel of giving consumers what they love, while forcefully keeping with their ethics of being original, Parle Agro expanded their dairy portfolio to launch SMOODH Fruit Smoothies- an order being introduced to the mass Indian request for the veritably first time. Bringing succulent fruits and yogurt in fresh, no way – ahead flavors at an unstoppable price of Rs. 10, Parle Agro is set to win the hearts of millions of Indians formerly again.
SMOOTH Fruit Smoothies is an ode to India’s love for potables, yogurt, and fruits. The capstone of all three pets redounded in the refreshingly succulent mix of Parle Agro’s fruit Smoothies that consumers can add to their diurnal diet. The rich, delicate, and indulgent Smoothies come in three distinctive variants – ‘Guava Chilli’ a desi mix of sweet guava with a hint of racy chili, ‘Banana Rum Flavour’ bringing the sweet taste of bananas with a warmish faculty, and ‘Mixed Berries’ a succulent combination of strawberries, blueberries & cranberries. The flavors were precisely drafted, taking into consideration the tastes that Indians traditionally consume.
Dulquer Salmaan makes his debut for SMOODH in a TVC for the fruit Smoothies’ product line. Known for his massive, pious addict base and attractive persona, Dulquer Salmaan fits the energetic appeal of SMOODH. The brand aims to make a familiar and secure engagement with its consumers in the South Indian requests through Dulquer Salmaan, a believable ménage name known for his capability to allure and delight the millions.
Speaking about the new brand minister, Ms. Chauhan, said “Our end is to strengthen ties with our consumers across requests. We’re confident of achieving and advancing that thing with Dulquer Salmaan as the face of our brand in southern India. He’s a great fit, as he can charm and reverberate with people across age groups, which is what SMOODH is each about.”
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