By introducing SMOODH into the diary segment Parle Agro made a comeback, also they are with an aggressive multi-channel campaign by making actor Varun Dhawan their brand ambassador to elevate the product. It will be released nationally across channels including print, mobile, TV, and Digital It will be also advertised in IPL on television. The brand has even sent OOH for a higher and more profound effect.
Varun Dhawan is in a double role, which portrays the two flavors of SMOODH- Chocolate Milk and Toffee Caramel. As the brand is acquainting the flavors with the crowd, they include both the personas of Dhawan in dance go head-to-head challenge. Using Dhawan the brand is focusing on the maximum reach and consciousness of the new item.
Talking about their relationship with Varun Dhawan, Nadia Chauhan, Joint Managing Director, and CMO, Parle Agro states, they are excited to introduce Varun Dhawan as their face for SMOODH. Because he is an admired youth icon and extremely fit, vibrant, healthy Enthusiast which resonates with the brand personality.
In addition, his marketability is quite massive, and it will boost the popularity of SMOODH among the diary beverage category. Bring us one step closer to become the no.1 beverage company in India.
The film intends to build up SMOODH as a brand that gives the advantages of drinking tasty and healthy milk-based refreshments as an option in contrast to less-sound choices. It supports the velvety surface, tasty taste, and solid benefits of SMOODH. Indeed, even the infectious ‘Ohhh so Smoodh’ jingle drives this message.
We are excited by the remarkable exhibition of SMOODH from business sectors across India. High quality with low price made a big impact among customers and retailers. By introducing SMOODH they are looking to boost their growth by making the product the choice of customers seeking an energy boost, said Chauhan.
The price of the product is only Rs.10, comparing to competitors it is low. By this brand wishes to access more customers in India, mainly rural customers. Parle Agro has actuated right around 80-90% of the market for seasoned milk. &Walsh, the imaginative organization for SMOODH has driven the mission story for the TV ads, print, and advanced. The movie has been directed by Bindery, New York, USA alongside Ransom Films and Ezra Hurwitz.
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