The major biscuit brands, Parle G and Britannia are out with new trending ads with a 30-second portrayal of Indian household scenarios.
Both these ads start with the crunch, in the Britannia ad, we can see the homemaker dipping Britannia Toastea in chai and starting her day. A homemaker can be seen assigning the duties to her bahu towards sasurji, kid, and husband. In this ad we can see Neena Gupta with pride playing the role of mother-in-law and actress Trisha can be seen as bahu.
On the other hand, we have the ad of Parle G which portrays another household scenario where a kid freezes his busy mom and relives mom from the thankless and non-stop housework. Makes the other family members realize that his mother needs a break from works like fetching chai and looking for lost objects etc. This portrayal of the ad has taken forward the brand’s‘ G for Genius’ stance ahead.
It’s fantastic to see how both the brands have rolled out their promotion with equal length ads and with a very polar plot of Indian household scenarios. Britannia ad had gracefully positioned its product rusk as a pre-breakfast solution ‘Subha ki bhook’ suggesting the viable option of having rusk as ready to eat toast.
Some viewers feel that Britannia’s portrayal of the Indian household scenario is the most outdated plot. At the same time, many feel it is apt to the current scenario of Indian households. Britannia had done a better job of understanding customers. The customer is not the one who is living in the metro. It’s always the customers in heart of India that drives the sales. Neena Gupta a popular face in India seen approving saas with dutiful bahu. That’s how things really function in India.
In contrast, there were comments about Britannia’s ad being on spot but the big brands are in a position to push progressive messages into society. This ad would have been a better one with the share the load version of portrayal. While it’s great to see two big brands with two different portrayals of view points on biscuit promotion.
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