July 14, 2014: Parle recently launched its new range of biscuits the Parle Happy creme sandwich biscuit. Available in twin flavours of chocolate-vanilla and strawberry-vanilla, Parle also launched a new TVC conceptualised by Everest Brand Solutions featuring kids eating these twin flavour biscuits. The new advertisement which features children integrates the the brand name into the title track and shows how everyone becomes happy once they get a taste of the biscuit.
Shalin Desai, Deputy Marketing Manager, Parle Products, commented on the new TVC, “We simply listen to our end consumers – the kids. That’s the primary reason for the success of Happy Happy. The newly launched biscuits are not just cream biscuits in dark shells, but a unique dual-flavoured cream within every sandwich, thereby doubling the happiness quotient among kids.” She added, “Happy Happy Dual Creams is an innovation in the creams segment wherein for the first time dark shells have been complimented with twin flavoured creams. The idea behind coming up with a dual-cream format is inspired by the voice of our consumers.”
The TVC starts with different children from different background jumping around, holding a Parle Happy Happy biscuit. The kids are shown eating the biscuit in different ways like licking off the cream or dunking it in a glass of milk. The new ad which is an extension of the earlier Happy Happy campaign has the trademark song playing in the background.
Speaking about the new TVC which has been conceptualised by Everest Brand Solutions, Samir Chonkar, Executive Creative Director was quoted as saying, “Kids like to do things their own way. Every kid loves cream biscuits but enjoys them in his/her own signature style. That’s what we have tried to capture in the TVC – various kids enjoying the same biscuit in their own different ways.”
Parle Happy Happy new TVC
[youtube height=”HEIGHT” width=”WIDTH”]https://www.youtube.com/watch?v=BIo_cnMtsPo[/youtube]
