Parle Products Private Limited is an Indian company that manufactures food products. The company owns one of the famous biscuit brands Parle-G. The company had a market share of 7% in the global biscuit market in 2019 and within a year the company received massive growth and today it has a dominant share of 50% in the global biscuit market making it the second-largest biscuit brand in the entire world. The company is known for its innovative ad campaigns and its first ad campaign was launched in 1947 which showcased its Gluco Biscuits as an alternative to the British biscuits. The Parle brand received huge growth for their products like Parle-G biscuits, Frooti and Goldspot. Parle Products has served many generations and was always at the forefront. It is considered a reliable brand since it was started. The company is a well-known Indian brand that feels responsible to evoke positivity and hope among the people and has taken many initiatives to resolve societal issues by bringing awareness among people through their campaigns and CSR activities.
Every company needs to be socially responsible and bring awareness among the people. The company has recently launched a new campaign named ‘Swadeshi’ on the occasion of the 72nd Republic Day of India. The ad film is a tribute from Parle Products to the loyal customers who supported the brand over the decades and had a bond with the brand. The television commercial focused on the concept ‘Made in India, Made by India’ which spoke about Parle Products’ values and legacy that reflected the company’s philosophy. The television commercial was conceptualized by the Rediffusion agency and it was rolled out on various digital platforms like YouTube, Instagram, Twitter, and LinkedIn. The motive behind this campaign is that the company planned to celebrate different cultures and India’s heterogeneity. The campaign has captured the altruistic emotions and presented various situations that every individual faces in their lives to highlight the idea- ‘Bana hoon main is mitti se’. Through this campaign, Parle Products has captured the essence of our country by depicting Indian culture, traditions, values, and beliefs.
