Parryware, a bathroom solutions firm, has created the ‘YouRooms’ campaign to promote the bathroom as a space where people can genuinely be themselves.
The film, designed by Dentsu Impact, aims to encourage customers to purchase the best goods for their bathrooms since they are more than simply toilets; they are a space where people can express themselves without fear of being judged.
The film begins with a voiceover that recounts the emotions that every member of a family is feeling. Regardless of their age, they’re all seen expressing their most un-restricted self without fear of being judged through exhilaration, worry, happiness, terror, and heartbreak. An exhibition of Parryware’s bathroom items may be found in each scenario.
K.E Ranganathan M.D. of Roca Bathroom Products said that in today’s busy life bathrooms are the only place where we get to be ourselves. As it is where the proverbial throne rests, and at Parryware the objective is to celebrate the space where we can be our true selves, a place where we can express ourselves.
He further adds that washrooms today have transcended the term and have now become YouRooms. And also commends the experience he had working with the creative minds at Dentsu Impact while coming up with the concept.
This campaign is a celebration of you and your ‘YouRoom.’ The film brings out the joy in each of the family members, as Parryware makes them feel so good and elevated.
The campaign will be on air on all leading television channels across India including popular regional channels. With the expected reach of over 100 million viewers during the first phase of the campaign.”
Dentsu Impact, managing partner and national creative director, Anupama Ramaswamy said, that bathrooms have always been positioned as a beauty space or utilitarian one. However, he believes that the bathroom is the only place where one can truly be themself. It is a place that gives them the freedom to be whatever they want and to do whatever they wish, without anybody seeing and judging them.
The campaign will be rolled out across TV, print, radio, OOH, and digital.
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