Passionate in Marketing in conversation with Mr Siddharth Kukatlapalli, Co-Founder and CBO at Syntizen Technologies

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Brief Profile of Mr Siddharth Kukatlapalli

Siddharth Kukatlapalli is the Co-founder and Chief Business Officer at Syntizen, one of India’s leading digital identity solutions providers. In his current role, Siddharth, a young and dynamic industry leader with a forward-looking approach, spearheads business development and HR-related activities. 

A B.Tech graduate in computer science from Jawaharlal Nehru Technological University, Hyderabad, Siddharth, has an innate understanding of technological and market-centric subjects. Siddharth had started his professional journey with Deloitte in 2013. After honing his technical and communication skills, Siddharth ventured into his entrepreneurial journey in 2014 with the launch of Syntizen. 

Among significant milestones, Siddharth lists getting the first client for Syntizen in Muthoot Fincorp. He takes pride in serving Manappuram Finance and Hyderabad City Police – India’s first police department to use Aadhaar-based authentication services. The platform also became the exclusive Aadhaar Solutions provider for Telangana, Uttar Pradesh, Tamil Nadu and Andhra Pradesh. The platform’s extraordinary scalability paved for funding from MasterCard, making Syntizen one of the few startups funded by the payment giant. 

In his professional achievements, Siddharth has received the best ‘Software Product of the Year’ award for Syntizen from the Hon’ble Vice President of India in 2018.  Siddharth’s efforts have led to Syntizen being recognised as one of the top 10 Startups in Hyderabad and as a NASSCOM Emerge 50 Startup in India. 

In the future, Siddharth wants Syntizen to be known as a pioneer in offering digital identification services. He wants to ease business operations for private sector clients and prevent government leaks by eliminating any middlemen. His plans for global expansion of the company are in the pipeline, wherein he is targeting strategic partnerships with companies that have a global presence. 

Since Syntizen is looking to expand its product base in the digital identity industry, it has launched solutions that revolve around AI-powered facial matching and facial liveness. Five years down the line, Siddharth aims that Syntizen processes at least 10 million identity transactions daily across multiple countries. 

When not working, Siddharth is an ardent badminton player, a cricket enthusiast and a movie buff. He also has a philanthropic vision and wishes to generously contribute to the nation’s development through his acts. 

Passionate in Marketing caught up with Mr. Shahir to discuss about Syntizen Technologie

Please describe your work with the 5 state governments so far and what services has Syntizen provided?

We are the exclusive Aadhaar solution provider for TG, TN, UP, Andhra, in addition to it we also provide facial technology to TG and VKYC to Odisha govt. On a daily basis we hit around 10M trans among almost 100 diff govt schemes for our identity solutions.

Projects currently underway in various state governments

We are the exclusive Aadhaar solution provider for TG, TN, UP, Andhra, in addition to it we also provide facial technology to TG and VKYC to Odisha govt. On a daily basis we hit around 10M trans among almost 100 diff govt schemes for our identity solutions.

How many customers have enrolled with the Video KYC project in Odisha? 

We are offering VKYC solution to Pension department 4.5L pensioners who can avail this system.

Details on the type of work that Syntizen does in collaboration with governments and private sector clients

We are an identity solution provider. For BFSI sector, we offer customer identification, AML checks, forensic checks, OCR extractions, facial tech etc., which they use in the customer onboarding journey. For govts we power them to identify citizens using Aadhaar and Facial technology for service or subsidy delivery.

No. of Government officials who have signed up with Syntizen 5 state govts.

Information about the technologies and techniques used

We maintain the Aadhaar eco system as per UIDAI compliances

Regarding facial tech, we have developed our own algorithms using machine learning and AI. These algorithms have been audited and are vulnerability free and ready to use.

Regarding forensic checks, we use our own OCR technics and our working with OVD detections across multiple countries .

Journey of a Syntizen’s customer and their experiences before and after signing up with company 

We have powered a department of a state govt to identify their day to day labour which saved govt 50M INR.

We have helped a banking partner whose customer onboarding cost got reduced from 3000 to 300 rs and a process time of 2 day to 10 minutes.

How many customers have signed up with Syntizen since its inception?

40+ BFSi and 5 state govts

How has the market affected Syntizen’s operations?

2014 there was no market for Digital identity, all thanks to Aadhaar where India took a shape.

After 2019, newer tech took place like facial tech, VKYC where contactless tech was the need of the hour.

This gave way for a much bigger and wider market.

About Syntizen Technologies

Syntizen Technologies, incorporated in 2014 in Hyderabad, offers digital identity solutions as a service. The tech company provides an instant, paperless, electronic and authentic customer onboarding solution for varied industries. incorporated in 2014 in Hyderabad, offers digital identity solutions as a service. The tech company provides an instant, paperless, electronic and authentic customer onboarding solution for varied industries.