Passionate In Marketing caught up with Mr. Philip Xia, CEO, TCL India, a leading consumer electronics brand and one of the dominant players in the global TV industry.
- TCL is joining hands with SRH for the fourth time now, what will be different this year?
SRH is banking on young and dynamic players like Bhuvneshwar Kumar and T.Natarajan, who can fulfill their quest for another IPL title; this year. The team is filled with young blood as well as quite experienced players that effectively resonate with Indian Cricket fans. Our association with SRH allows us to follow our passion for Cricket and provide state-of-the-art TVs to consumers so that they don’t miss out on a single on-field moment.
- Any special campaign planned for this year?
Yes, TCL is bringing attractive offers this season for all the cricket lovers. TCL is running a campaign titled – #PitchPerfectView which revolves around the large size premium 4K & QLED TVs where the audience can experience the stadium at home. Besides this our plan involves a range of activities which covers 360 marketing coverage including product placements and endorsements using the SRH players; outdoor; online; digital media plan, Offline & BTL fan engagement activities.
- What can the audience expect through this association?
TCL’s primary focus has always been its customers. Every new innovation introduced by TCL is in line with the customer’s expectations and preferences. Taking the legacy ahead, this year too the audience can expect a new line-up of 4K & QLED from TCL towards the mid of May. TCL will bring all-new technology at very affordable prices for the Indian audience.
- Why SRH and not any other team?
Sunrisers Hyderabad is a popular team in the IPL and has a strong fan base, making it an attractive option for sponsorship. The team’s success on the field has helped to increase its visibility and popularity, making it an ideal platform for TCL to showcase its products. Furthermore, TCL shares a close connection with Hyderabad, which is a huge market for the brand. TCL has its CSOT factory located in Tirupati, which gives another strong reason to associate with the team.
By sponsoring Sunrisers Hyderabad, TCL can reach millions of cricket fans and potential customers. Hence, we look forward to making the fans a part of the TCL family through this association.
- Tell us about the new product line-up.
Our focus has always been on extending our product range and introducing all new technology at an affordable price to the Indian customers. Keeping this in mind, we will be introducing two new products in the month of May.
