Passpass Pulse, India’s no. 1 candy from DS Group has launched its annual campaign for World Compliment Day. The campaign created by FoxyMoron, a part of Zoo Media Network, the full-funnel digital creative agency for Passpass Pulse engages with brands that are the pulse of young India, that is, Passpass Pulse is lauding the huge brands that are the pulse of young India. The brand has made grand gestures on World Compliment Day by completing brands on their billboards. Thus, the brand enters into a sweet Twitter exchange with modern brands that tend to engage in clever and unconventional banter.
The campaign was created and launched under the name #PulseOfCompliments and is conceptualized by artist minds at FoxyMoron, a part of Zoo Media Network. The campaign turned heads and showed admiration for modern brands by complimenting them with quirky and clever compliments on billboards. The brand Passpass Pulse targets six brands namely, Dominos, Dunzo, Airtel, boAt, Zomato, and Radio Mirchi with its witty, clever ad copies.
Commenting on the brand’s marketing strategy, Arvind Kumar, general manager of marketing, at Dharampal Satyapal Foods, said- Since 2020, the World Compliment Day campaigns of Passpass Pulse have been immensely successful. While brand banters are commonly in social media space, pass pass pulse has introduced a new and unique idea or approach to bring forth the ideology or concept of spreading love and joy amongst all the modern brands out there. This time through our billboards we have decided to do something new and unique to say thank you. We believe that compliments are a humble yet potent way to acknowledge the great work of huge modern brands. We are looking forward to starting a chain reaction of magnanimity and gratitude in social media or digital space to appreciate the great works of brands.
Commenting on this successful campaign of pass pass pulse, Dhruv Warrior, national creative director at FoxyMoron said- This campaign #PulseOfCompliments is a true epitome or example of what happens when clients and creative agencies work together to create or develop a larger-than-life idea. This is what we at FoxyMoron aim to achieve. Using the power of creativity, imagination, and understanding we have tried to connect experiences online-to-offline-to-online.
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