Patrón Cristalino Wins Gold at the 2024 San Francisco World Spirits Competition!

With over 450 tequila entries this year, PATRÓN Tequila’s latest innovation, PATRÓN
Cristalino dominated at the San Francisco World Spirits Competition (SFWSC), one of the
largest and most influential spirits competitions in the world.

PATRÓN Cristalino earned top honors, taking home a gold medal with a uniquely strong
performance and overall score of 90. The panel of expert industry judges recognized PATRÓN
Cristalino as one of the best Cristalino tequilas, confirming our belief that PATRÓN Cristalino is
a world-class Cristalino.

This is a huge win for our team and a testament to the hard work and dedication that goes into
perfecting the art of tequila-making. Remastering the finest PATRÓN Añejo, Cristalino is
filtered through American oak charcoal, delivering a uniquely modern, crystal clear tequila that
offers the smoothest and sweetest taste, packaged in a new sophisticated bottle design. Our
handcrafted tequila is a shining example of how we’re pushing the boundaries of what’s possible
while staying true to our roots.

We are already off to a flying start with PATRÓN Cristalino in Mexico and we are excited to
launch in NAM, Colombia and GTR later this year. The official SFWSC gold medal will be
featured on core PATRÓN Cristalino POS starting in Q4 to further amplify the news and product
credentials.
Let’s keep raising the bar and cheers to an exciting future!