The Covid-19 pandemic has altered our world views. Every aspect of people’s lives, as well as the economics, politics, culture, and society in India, has been impacted. Covid-19’s economic impact on each of these locations has been well-documented, and much has been said and written about it.
AutumnGREY has launched a new festive campaign for Axis Bank called #PauseTheBargain, which aims to raise awareness about the hardships of small and medium companies while also mobilising support for them in these difficult times.
The campaign idea came from the realisation that as Indians, we have a legendary love for bargaining while purchasing. It is an age-old Indian shopping habit that has existed for several eras.
Everything else has changed, but that today, as a society, we all need to stand up as a nation and put a stop to this age-old practice as a show of solidarity with those whose livelihood is dependent on small, local businesses.
AutumnGREY’s campaign connects strongly in terms of assisting SMEs in regaining their footing, even if in a tiny way.
Bargaining has been practised for many years, according to Rajiv Anand, Executive Director – Wholesale Banking at Axis Bank. However, the epidemic had an impact on the local economy. The primary goal of #PauseTheBargain was to kick off a new effort where we could all do our part to help small businesses get back on their feet. As a result, may we #PauseTheBargain for a while?
According to a poll, the COVID-19 pandemic has had an adverse influence on the health of over three-quarters of small enterprises in the country, with those in the manufacturing sector reporting the most problems.
India has emerged as one of the worst-affected countries worldwide by the COVID-19 pandemic in the last year. The resulting lockdowns, which are resurfacing across the country with an increase in cases, have an economic impact as demand fades and income creation falls.
It’s critical to understand how small company owners, start-ups, and self-employed people are faring during the shutdown. The majority of these businesses operate at the intersection of the formal and informal economies. People who work in these fields have been mostly omitted from discussions on the Covid-19 pandemic’s economic impact.
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