PayNearby launches Digital Naari platform to generate sustainable self-employment for women across Bharat

Aims to onboard and uplift over 1 lakh women ‘Lakhpati Didis’ by 2025 

PayNearby, India’s leading branchless banking and digital network has  unveiled the Digital Naari platform that aims to generate long-term self-employment for women across  Bharat. This program is designed to provide additional income generation opportunities for women in  rural and semi-urban areas, recognising their pivotal role as equal contributors in the nation’s growth. 

Aligned with the Government’s ‘Lakhpati Didi’ initiative, the platform seeks to onboard and uplift 1 lakh  women by the end of 2025, facilitating their economic empowerment. The goal is to help women business  owners, single women, and women with literacy challenges to have sustainable livelihood opportunity while enhancing their financial well-being and fostering self-reliance. 

Through our Digital Naari platform, the uplifted banker didi can provide a diverse range of financial and  digital services to the masses. The banker didi will have the flexibility to offer services at her convenience  in terms of time, location (from home/store), and product preferences. Catering to the needs of rural  women, the services include cash withdrawal, bank account opening, money transfer, recharge, assurance  (insurance + assets), credit, and e-commerce, facilitating their path to financial literacy and financial  independence. 

Currently, PayNearby has a strong network of over 10,000+ women collectively steering more than INR  1000 crores of transaction annually. The Digital Naari platform aims to broaden this network by partnering  with organizations, self-help groups, and individuals dedicated to promoting sustainable livelihood among  rural women. 

Commenting on the launch, Mr. Anand Kumar Bajaj, Founder, MD & CEO, PayNearby, said, “In the  journey of a nation’s progress, true advancement is achieved when women stand as equal contributors.  At PayNearby, we recognize women as the GDP reserve of our nation, wielding the power to drive social  and economic change. It is our privilege to participate in the ‘Lakhpati Didi’ initiative, dedicated to  unleashing their potential and contributing to a sustainable future. Our collaborations with various  livelihood missions, including Uttar Pradesh State Rural Livelihood Mission (UPSRLM), Rajasthan Grameen  Aajeevika Vikas Parishad (Rajeevika), Grameen Foundation India, are propelling countless women towards  economic independence and societal recognition through our Digital Naari app. We extend an open  invitation to like-minded institutions and self-help groups to join us in maximizing the reach of this  initiative and empowering women.” 

Jayatri Dasgupta, CMO, PayNearby, stated, “Launching the Digital Naari platform marks a crucial stride in  fostering economic empowerment for women across Bharat. We believe that economic empowerment is 

key to women’s self-reliance and their transformative journey. With ‘Digital Naari’ program we are sowing  the seeds of strength, resilience, and self-reliance across the nation by giving every woman in the country  a sustainable livelihood and an opportunity to lead life at her own terms. Sashakt Naari, Sashakt Desh.”