Women nowadays are unstoppable in all aspects of their lives, from being stay-at-home moms to becoming an entrepreneur. Whether it’s in science and technology, pharmaceuticals, cosmetics, or the high-end fashion business, today’s women know how to make an impression. Today’s women are capable of accomplishing anything they set their minds to.
Perceiving differently is one such excellent celebration of women’s strength and perseverance all across the world. Malika Kamboj (founder), Khushi Bokadia (Social Media Manager), and the entire PD team launched the #iperceiveditdifferently campaign on Women’s Day to honour ‘Independent’ women who consistently challenge and question their limitations by breaking down barriers.
The PD Group’s Women’s Day campaign exemplifies togetherness and power, offering wings to the dreams of thousands of women around the world to soar higher and higher. The campaign is all about fostering women that goes beyond their physical bounds by merging dreams, determination, and dedication, which is sure to resonate. It’s all about ‘Them,’ after all.
Perceive Differently’s ad depicts the vigilance and strength of a woman who comes in many shapes, sizes, emotions, and occupations. The campaign aims to debunk stereotypes by recognising women’s accomplishments, whether they are entrepreneurs or stay-at-home moms.
This year’s #Iperceivedifferently campaign included renowned women from all walks of life, like Shubhika’s Papa, Don’t Preach, Richa Pollard, Mansi Verma, Deepali Kothari, Devanshi Shah, Pooja Doshi, Disha Madaan, and many others who have made their mark in a male-dominated environment.
When asked about the campaign’s concept, Malika Kamboj, the founder of Perceive Differently, said, “Iperceiveitdifferently is all about the strength that each woman has within of her.” They hope to demonstrate to the world what a woman can accomplish not only on a personal level but also in terms of empowering other women.
Perceive Differently, their brand reflects their mission to inspire women all around the world. It all began with an ambition to create a female-dominated agency that would defy all prejudices and disrupt the market with its innovative and holistic approach.
They are now a women-centric agency that operates by using the power, strength, and perspective of women in a variety of fields. They don’t simply talk the talk; they also walk the walk!
They feel that every woman has something special to offer. They simply need to look within and discover to push their limits beyond their own and society’s expectations.
Have a storey you’d like to tell the world? Use the hashtag #iperceiveitdifferently to show the world how strong you or the women around you are.
Visit ‘Perceived Differently’ to learn more about how the brand is empowering women all across the world.
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