Pee Safe selects Jacqueline Fernandez as the brand ambassador for Raho Safe products. Pee Safe, a hygiene and wellness brand aims to leverage Jacqueline’s popularity across different segments, as the brand ambassador for the Raho Safe range. By this, the brand hopes that the actor will bring youthful energy and cheerfulness to the brand’s campaigns.
Pee Safe has secured in Jacqueline Fernandez as the brand ambassador for their Raho Safe range of products. As the brand ambassador for the Raho Safe range, Pee Safe focuses to use the actors’ popularity and influence to add more energy and enthusiasm to their brands’ campaign.
According to Vikas Bagaria, Founder, Pee Safe, the brand will now be able to connect with various segments of the population with the known actor on board, be it in the metro cities or the Tier 2 and Tier 3 cities. The personal hygiene market is expected to reach around $15 billion by 2023 in India, the coming of COVID-19 pandemic had definitely added to this. The brand launched the Raho Safe range just before the Covid-19 outbreak with an aim to improve access to finer hygiene and wellness products which are affordable also. With Jacqueline, they also target to strengthen the brand’s messaging around the importance of feminine hygiene across the globe.
Commenting on being part of the campaign, Jacqueline said “At the outset, I wish to applause Raho Safe for their attempts towards making sure about hygiene and wellness for everyone. I truly think that staying hygienic is not an option or a habit, but a way of life. I hope that together with Pee Safe, we can change people’s mentality and help educate the masses on the importance and awareness of hygiene both during and after the pandemic”. With this association, the Jacqueline will be representing the brand’s Raho Safe range among the Indian consumers.
In the present scenario, all the products under the Raho Safe range, from the hand sanitizer to the face masks and surface disinfectants, are more important than ever considering the health care issues.
Pee Safe has been supporting the cause of personal hygiene ever since 2013. Over the years, the brand has made market leadership in many product segments and has developed trust and goodwill amongst its consumer base. Pee Safe products are presently available in general stores, airports, etc. across more than 70 cities. It’s also available online at www.peesafe.com and on leading e-commerce platforms such as Amazon, Myntra, Nykaa, and Flipkart.
