Pee Safe Partners with National Games 2025 as Hygiene Partner to Champion Women’s Health and Sustainability

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Pee Safe Partners with National Games 2025 as Hygiene Partner to Champion Women’s Health and Sustainability

New Delhi, January 27, 2025: Pee Safe, India’s leading brand for hygiene products, has announced its association with the 38th edition of the National Games 2025 as the official “Health & Wellbeing Partner”. The partnership emphasizes sustainability, women’s health and menstrual hygiene, making this edition of the Games a trailblazer in bringing together sports and hygiene on a unified platform.

The National Games, set to be hosted between 28th January- 14th February 2025, will witness over 10,000 athletes, officials and coaches, including 4,500+ women athletes, across more than 30 categories and 45+ events. With sustainability at its core, the Games will feature medals crafted from e-waste, biodegradable utilities, and recyclable resources, truly living up to the title of “Green Games”.

For the first time in history, menstrual hygiene will take centre stage during the Games. Pee Safe’s role includes providing Biodegradable Sanitary Pads, Toilet Seat Sanitizers and Biodegradable Tampons as part of every female athlete’s kit. Additionally, the brand will conduct exclusive workshops and training sessions to educate women athletes about menstrual hygiene and break the taboos surrounding menstruation.

Speaking about the collaboration, Mr. Amit Sinha, IPS, Special Principal Secretary – Sports, and CEO National Games Secretariat highlighted: “We are delighted to welcome Pee Safe as the Hygiene Partner for the National Games, Uttarakhand 2025. For the first time, menstrual hygiene takes centre stage as a key agenda in the Games. Pee Safe’s support in providing high-quality sanitary products will ensure that women athletes have access to essential hygiene resources, allowing them to perform at their best without worry. This collaboration also aligns with our commitment to sustainability, as Pee Safe’s biodegradable products contribute to an eco-friendly approach. Together, we are setting new benchmarks for inclusivity, awareness and sustainability in Indian sports.”

Adding to this, Ms. Sunaina Kumari, Chairperson, GTCC said “I am delighted to learn about this collaboration, which places a much-needed focus on women’s menstrual health during the National Games Uttarakhand 2025. This initiative not only ensures that women athletes have access to essential hygiene resources but also sets an important precedent for future sporting events to prioritize the health and well-being of women participants. Such steps reflect a progressive and inclusive approach to sports, and I am proud to see this becoming a part of the Games’ ethos.”

Expressing his enthusiasm, Mr. Vikas Bagaria, Founder, Pee Safe stated “At Pee Safe, we believe in creating a healthier and more confident India. Our partnership with the National Games 2025 marks a historic moment where women’s health and hygiene are being prioritized alongside excellence in sports. By providing biodegradable products and initiating menstrual hygiene sessions, we aim to empower our young female athletes while ensuring sustainability. We are honoured to collaborate with the Games to ‘Make Red Green’ and foster an inclusive future for sports and health.”

The National Games 2025 promises to be a defining moment for India’s sporting landscape with initiatives like menstrual hygiene awareness setting the tone for inclusivity and progress. Pee Safe’s commitment to sustainability and health will not only elevate the experience for women athletes but also inspire a broader cultural shift in how we approach hygiene and sports.