The legacy of One Word, Four Letters and A billion believers continues with a fresh SWAG. SWAG has become the cultural spirit that perfectly reverberates the beliefs of Gen Z and celebrates the unswerving essence of the new generation.
Bringing this attitude to life, Pepsi® today has launched its all-new summer anthem is all set to add more fizz to your next party. As an expansion to the Har Ghoont Mein Swag campaign, the anthem presents two of the biggest youth icons of India – Badshah and Jacqueline Fernandez who are prepared to take India by storm with their musical hattrick.
Taking Pepsi®’s proposal of ‘More Fizz, More Refreshing’* one level higher, the peppy new anthem uplifts youngsters to own their uniqueness, and quirkiness and wear their hearts on their sleeves. The anthem is portrayed from the perspective of a characteristic youngster’s life that has a lot of fun and cheek. Pepsi has combined with One Digital Entertainment and Universal Music Group for brands for driving this campaign to life.
The anthem was launched on 2nd May at a star-studded event in Mumbai in the morning. Jacqueline Fernandez and Badshah danced to this new masterpiece that is undeniably going to be an earworm.
Speaking on the anthem, Saumya Rathor, category lead of Cola, PepsiCo India, said that as a culture curator, Pepsi had connected with consumers time and again with music & dance and had worked with the most iconic superstars to curated powerful pieces of culture across the world.
He said the lyrics, ‘Check my Fizz’ were all about celebrating the unshakeable self-belief and confidence of today’s youth. With Badshah dropping the beats, Jacqueline Fernandez burning up the screen with her dance moves, and Bollywood heavy hitter Ahmed Khan directing the video, they are hoping to have India singing the song right back at them.
Commenting on the song and his long-standing partnership with Pepsi®, Badshah said that he was extremely excited to be a part of Pepsi’s new summer anthem again. He was an exemplary challenger and Pepsi’s challenger philosophy of owning your swag and living life with solid self-belief had always resonated with him. He hopes people will enjoy the song as much as he had enjoyed creating it.
Talking about the number, Bollywood star, Jacqueline Fernandez, said that her generation is all about owning everything with confidence and self-belief be it their opinions, their choice of clothes or their career choices. She was super thrilled to be a part of Pepsi’s new summer anthem which takes this philosophy forward and in style – with a jaw-dropping number which was sure to take on the music scene by storm.
The song is graceful, energetic and extremely relatable. The dance steps, the music, the colours, and the costumes come together to add to the vigour of the song. She cannot wait for her fans to dive into this SWAG experience.
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