March 16, 2025: PepsiCo Inc. is reportedly in the final stages of acquiring Poppi, a Texas-based soda brand known for its prebiotic, health-focused beverages. The deal, valued at over $1.5 billion, could be announced early next week, though discussions are still ongoing and may face potential delays.
Founded by Allison and Stephen Ellsworth, Poppi has gained a loyal following for its refreshing, gut-friendly sodas made with apple cider vinegar. As consumers increasingly shift toward healthier beverage choices, PepsiCo sees this acquisition as an opportunity to strengthen its presence in the functional drink market.
The New York-based beverage giant had previously attempted to enter this space with its functional soda brand, Soulboost. However, early indicators suggested it might not succeed, leading PepsiCo to pivot toward acquiring an established player like Poppi instead.
This potential acquisition aligns with PepsiCo’s broader strategy of diversifying its portfolio with premium and wellness-orientated products. With growing consumer demand for low-sugar, probiotic-rich beverages, integrating Poppi into its lineup could help PepsiCo expand its market share and stay ahead of industry trends.
While neither PepsiCo nor Poppi have officially commented on the deal, industry experts believe the acquisition would mark a significant step in PepsiCo’s long-term growth strategy. If finalised, the move could solidify its position in the rapidly evolving beverage sector, blending tradition with innovation to meet changing consumer preferences.
