Funding spearheaded by STS Ventures
Investment endorses innovative startup that is gaining rapid traction and expanding global footprint
INDIA, 4 August 2022 – Swaarm, the new trusted standard in performance marketing, announced it raised a new mid seven-figure funding round. STS Ventures led the round, with previous investors also participating. Swaarm will use the funds to scale its platform for its rapidly growing customer base, accelerate market penetration, expand its footprint in the U.S. and other regions with India as a key strategic market.
This new funding follows an exceptionally strong period of growth for Swaarm, where the company tripled its headcount and grew its customer base by 5X. Co-Founded in October 2020 by Yogeeta Chainani and Alexandru Dumitru, Swaarm has risen to be recognised as a prominent global player in the realm of performance marketing. Built from the ground up, the company provides an industry-leading, performance-based tracking platform tailored to the needs of agencies, advertisers and networks. Leading-edge companies selected or switched vendors to have Swaarm help them manage, control and optimize their marketing campaigns at scale, including Vytomy, Aragma and ZinkAds in India as well as international companies like Clearpier (Canada), Apptrust (Poland), SpykeMedia (Germany), Mobco Media (Israel) and Luns.io (Israel).
Stephan Schubert, CEO and founder of STS Ventures, said, âOur investment underscores our confidence in Yogeeta and her team. Yogeeta and Alexandru deeply understand the martech market and customersâ requirements. Combining their vision and technical expertise, they have built an industry-leading platform and are well-positioned to gain a large market share.â
âWeâre thrilled to get this funding from STS Ventures and the rest of our investors. Their investment, coupled with our rapid growth, is a strong validation of our vision, customer-centric approach, and market-leading technology. Weâre committed to raising our platformâs capabilities to support our clientsâ dynamic requirements and deliver transformative value to their businesses,â said Yogeeta Chainani, CEO of Swaarm.
Commenting on the India market Yogeeta further adds, âWhile we have struck a chord with our boutique brands and agency partners in India, we know that we have only scratched the surface of Indiaâs vast mobile marketing ecosystem. Increasing our workforce will be a strategic step to stay aligned with our growth roadmap. As a business entity, we are excited about the journey that lies ahead of us. â
Rudolf van Megen, a notable European angel investor and serial entrepreneur, added, âSwaarm is disrupting the market with a vision and a platform that leapfrogs the status quo to meet the dynamic requirements of businesses. Weâre excited to further invest in Swaarm as it continues its rapid growth.â
Swaarm has quickly garnered a reputation as an innovative company seeking to redefine performance-based marketing. With a sharp increase in data and privacy regulations, compliance has uprooted the martech landscape. The performance marketing ecosystem requires solutions that provide complete transparency and enable rapid data-driven decision-making with maximum levels of automation to scale profitability. Since its inception, Swaarm has demonstrated its commitment to four cornerstone company values that include:
â Offering a premium solution at an affordable price through Swaarmâs hyper-efficient infrastructure
â Ensuring customer data reliability through the platformâs comprehensive data display
â Extending flexibility through continuous product enhancements
â Providing a solution thatâs easy to use and enables clients to work more efficiently
Swaarm led the market by launching its iOS 14-compliant attribution chain methodology â Privacy Enabled Attribution (PEA Chain). The company followed this by introducing its analytics tool âExplorer,â which provides marketers with insights to increase the efficiency of their operations. Recently, Swaarm introduced a deeper integration of its product with AppsFlyer, enabling agency partners to have all their data accessible from a single dashboard.
