India, 12 December 2024: Pernod Ricard India (PRI), a world leader in the spirits and wine industry, set a new benchmark in customer-centricity with CRUX Market Day, the largest customer outreach program by an alco-beverage major in India. The event brought together 1500+ employees who reached out to 24,000+ customers, at 6500+ outlets, to harness the power of shared experiences. Held simultaneously across 200+ towns nationwide, this unprecedented level of integrated engagement marks a first for the sector in India, highlighting PRI’s dedication to strengthening connections across key stakeholders.
CRUX Market Day, the ultimate market connect, offered employees from across functions like finance, operations, HR among others, first-hand insights into the commercial process, customer engagement and trends that shape the market. Participants gained a unique glimpse into PRI’s retail strategies and customer engagement process. The event also featured engaging initiatives and 100+ curated sessions where customers explored PRI’s diverse global portfolio.
Jean Touboul, CEO, Pernod Ricard India, said, “CRUX Market Day is about harnessing the power of shared experiences and building meaningful, lasting relationships with our stakeholders. We want to become India’s preferred shaper of finest experiences. We believe we can do this by uniting people with our brands, talent and culture. Events like CRUX Market Day help us gain invaluable insights into customer preferences, market trends and emerging opportunities. We look forward to drawing on these insights to inform our strategy, push the boundaries of innovation and elevate the collective spirit of collaboration that fuels our growth and success.”
Piyush Srivastava, Chief Commercial Officer, said, “Our unique and differentiated approach to business in India stems from our nuanced understanding of the market dynamics and evolving consumer trends. By bringing together customers and employees, CRUX Market Day demonstrates to our team how every individual contributes to our success and creates shared value. It also offers them a behind-the-scenes glimpse into what drives our success.”
CRUX Market Day celebrates Pernod Ricard India’s core philosophy, créateurs de convivialité (creators of conviviality), emphasizing the company’s commitment to fostering meaningful shared experiences. By uniting the entire organization with key stakeholders, the event showcased the power of collaboration, a shared sense of ownership, and the unique contributions of every individual to the company’s success.
