National, 10 October 2024: Over the years, Lakmē, the Fashion Design Council of India and Reliance Brands have championed sustainable fashion innovations through a variety of
initiatives, introducing groundbreaking design disruptors and collaborations at Lakmē Fashion Week x FDCI. With the upcoming edition in Delhi, the platform will once again collaborate with some of the nation’s finest talent to advance its sustainability agenda.
Among a number of major projects, the platform will embark on this exciting initiative with none other than the acclaimed designer Péro, known for its innovative and captivating designs. Aneeth Arora, the founder and creative director of Péro, has always believed in the beauty of Indian crafts and their appeal that transcends borders. For Aneeth, it is about being intuitive to the process—the generosity of movement as materials pass through the hands of artisans and how they come alive with their shared histories.
Photo : Perfect Shadows / FDCI x Lakme Fashion Week / RISE Worldwide
Péro has introduced an exclusive design for reusable water bottles, prominently featured
throughout the venue at Lakmē Fashion Week x FDCI, as a part of the strategic initiative to
combat water wastage and reduce reliance on single-use plastic bottles. This endeavour will provide elegantly designed bottles to every individual involved in the event—from models and backstage teams to show directors, designers, and media guests—while strategically installed water dispensers will facilitate easy refilling, promoting a culture of mindful hydration and environmental responsibility. This season also marks Péro’s celebration of 15 years of spreading love at Lakmē Fashion Week in partnership with the Fashion Design Council of India, commemorated through these limited-edition bottles adorned with printed poppies inspired by Péro’s Fall-Winter 2016 collection. These designs evoke memories of the whimsical “Pippi Goes to Poppy Fields” showcase held nearly a decade ago, perfectly aligning with Lakmē Fashion Week X FDCI’s long standing commitment to eliminating plastic bottles and fostering sustainability within the fashion industry.
In a testament to innovation and sustainability, the hooks for the bottles have been crafted by the India finalist of the Circular Design Challenge 2024, Jaggery: Reimagining Waste. Ingeniously, he has repurposed ex-army canvas for the ring and salvaged seat belts for the loop, underscoring the brand’s unwavering commitment to environmental stewardship. The materials, including segments of textile waste and decommissioned seat belts, are transformed into functional art. Each hook weighs a mere 5 grams, and with 750 created, nearly 5 kilograms of potential waste is diverted from landfills.
Commenting on the unique collaboration, designer Aneeth Arora said, “As a brand, Péro has always been at the forefront of upcycling and recycling. We are delighted to create our own version of these reusable bottles with our nostalgic poppy fields—this way, you can take a little bit of Péro with you wherever you go and keep spreading the love.”
In previous seasons, reusable bottles designed by Rahul Mishra’s AFEW, Abraham and Thakore, as well as 11.11 / eleven eleven, were distributed throughout the venue, contributing to the conservation of around 50,000 single-use plastic bottles and over 12,000 litres of water during Lakmē Fashion Week x FDCI.
