Perrier is a well-known brand of natural bottled mineral water that is based in France. It is known for its unique green bottle, naturally-occurring carbonation, and higher levels of carbonation than other brands. The brand was initially part of the Perrier Vittel Group SA, which after acquisition by Nestle in 1992 became Nestle Water France. Perrier water that is sourced from the spring is naturally carbonated and both the carbon dioxide and water are captured independently. The water that is sourced is then purified and carbon dioxide is added again during bottling so that the level of carbonation in bottled Perrier matches that of the Vergeze spring. The bottles are available in different capacities and flavors.
Perrier has recently launched a campaign, ‘The Heat by Perrier’. Through this campaign, the brand has created a figurative world to demonstrate its utmost thirst for life. The campaign was created by Cary Joji Fukunaga, an American filmmaker, and television director. He is well-known for his work and has been rewarded with many awards. The new campaign that is launched by Perrier has depicted an over-heated world, symbolized by a sun-baked city with their inhabitant that is sheltering from the heat. The film has featured a strong, confident, and modern woman who is a conqueror arrives on a horseback carrying the refreshment. The widely acknowledged ‘pschitt’ sound in this figurative world echos through the entire city which attracts the attention of inhabitants and a striking chase ensues through the streets and over rooftops as they try to grab the bottle and to finally reach the stage of refreshment. The campaign ends with a scene of the lead actor who grabs the bottle to quench her thirst and explains the reason for her conquest to the eyes of this figurative world’s inhabitants. This campaign is a revival for Perrier. It is proof that the Perrier is more relevant today. This campaign is a precise match between the brand’s cultural and creative heritage and its conscience of the world suffering from the overheat. The message delivered is that every generation has a chance to live their life to the full.
