Peter Cat Recording Co. announces “Good Luck Beta ‘24” Tour in celebration of their forthcoming release BETA

Following a dramatic rise in the cult following of Peter Cat Recording Co., India’s ever-evolving genre-bending act is gearing up for one of the largest tours by an Indian band, as they announce 77-concerts with their third and latest album BETA. The band’s ‘Good Luck Beta’24’ run will kick off in August 2024, covering North America, Europe, UK and India. Paytm Insider, one of India’s leading entertainment experiences platforms, along with partners Pagal Haina & WMS Entertainment will bring the tour’s final leg to the country in December 2024.

BETA from the band’s POV is “… oa collection of stories about the future told 50 years in the past to make sense of the present, on our only home, planet Earth.” BETA’s origin story is quite heartwarming. They came up with five potential album titles, wrote them on pieces of paper, put them in a hat, and had the drummer Karan Singh’s six-month-old son pick one out. Serendipitously, BETA emerged.

Peter Cat Recording Co. has displayed a multitude of emotions, and sonic influences in their music. While psychedelic, jazz, alt-rock, and other genres were novel in the country, PCRC’s vision to establish a contrasting musical identity has been rooted since its inception, despite being in the nascent stage. You might find a sly homage to great acts, however, their music has always had an antecedent mark. The Delhi-formed band comprises Suryakant Sawhney on vocals and guitars, Karan Singh on drums, Dhruv Bhola on bass and samples, Rohit Gupta on keys and trumpet and Kartik Sundareshan on guitars and trumpet.

After the globe-trotting legs of the tour, PCRC will return to the heartland for the last leg of the tour, performing at the Drome Arena in Pune on December 14 followed by at the W hotel in Goa on December 15, 2024. Mumbai will experience PCRC’s electrifying performance on December 20, 2024, at JVPD Ground. On December 22, 2024, they will perform in Delhi NCR, the band’s birthplace, at DLF Cyber Hub in Gurugram. For the final phase of the India tour, the band will deliver a memorable performance in Bengaluru’s Jayamahal Palace on December 28, 2024, and at Roots in Kolkata on December 29, 2024.

Being one of his favourite Indian bands, Varun Khare, Chief Operating Officer, Paytm Insider, said, “Peter Cat Recording Co. are torchbearers in the Indian alt-music scene. Their global tour is a major win for India’s indie culture. Paytm Insider has been a witness of the band’s soaring success, and there has been a strengthened affiliation with them over the years. We’re pumped to bring this iconic tour to fans – old and new – who will experience a tapestry of transcendent melodies, ready to groove to tracks from their latest album, BETA.”

Peter Cat Recording Co. has been rigorously creating genre-bending music, but their efforts were widely acknowledged with their anomalous sophomore album ‘Bismillah’. The musical exploration saga continues with BETA. Each album showcases a whimsical amalgamation of indie, alternative pop, psychedelic, disco and more sub-genres that blend flawlessly with a rare but fleeting Indianness in their tracks. However, with BETA, that rarity would be overturned. The first single, ‘People Never Change’, has more than a half minute of Bhangra beats, slowly descending into a mellowness with Suryakant Sawhney’s velvety croon.

Tickets for the India concerts of the ‘Good Luck Beta’24’ tour are live now on Paytm & Paytm Insider.