Philips India has announced the launch of a replacement campaign called ‘Ten On Ten You,’ with cricketer Virat Kohli as its male grooming brand ambassador, that specializes in the constant battle of being judged by society and moving the conversation forward on how you’ll help millennials today shape their true selves to the simplest of their ability.
According to the corporate, the campaign emphasises the concept that individuals should be accepted for who they’re instead of being asked to adapt to so-called global benchmarks. The commercial takes viewers on a journey through Kohli’s eyes, capturing daily in his life from the stadium to his home. this video aims to demonstrate how people around him are constantly judging him, as represented by the analogy of holding up various scorecards.
he’s constantly under the radar, whether he’s in the sector, winning a match for his country, at home, or driving. According to the corporate, this could easily make anyone nervous and disrupt their mental well-being. The film also highlights its ‘BT3000’ product, which shows that regardless of what happens in life, the sole score that matters is the one you give yourself.
The goal of this video is to debate the importance of self-importance and confidence in oneself, as nothing else matters. “In life, we frequently face the pressure of living up to certain expectations and are always under the radar of being judged by the people around us, leaving little room for self-confidence,” said Vidyut Kaul, Philips’ head of non-public health for the Indian subcontinent.
We hope that the latest campaign will raise awareness about how individuals do not need to conform to societal standards, but rather have a certain level of self-confidence based on how they perceive themselves. “They can only achieve this level of self-esteem if they are vocal about their own needs and demands and seek a personalised experience,” he said.
The campaign, released in April, will feature a long-form digital film and can air on OTT platforms during IPL on Hotstar; TV, outdoor media and YouTube. The beauty and private care market is $26.07 billion in 2022, in keeping with analytics firm Statista. The market is anticipated to grow by 4.64% every year.
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