“The promotion is based on delivering delicious fried food with hardly minimal oil and receiving a perfect 360 evaluation.” The word 360 also alludes to Philips Airfryer’s capacity to fry evenly all around, according to the brand.
“In the lead TV commercial, the difficult-to-please celebrity chef Ranveer Brar pays a visit to a young couple who are attempting to impress Ranveer by preparing exquisite samosas for him.
The tension in the story builds to the point where spectators wonder if the airfryer will be able to save the day or not. It accomplishes this admirably.
The Philips Airfryer, thanks to its unique Starfish Design and Rapid air technology, provides delicious, crispy Airfryered food to every foodie’s delight. “The dish cooked in the Philips Airfryer thus receives the couple a ‘Perfect 360-degree review,'” they shared.
The campaign kicks off with a long-form digital video and then expands to include TV, outdoor, print, and social media engagement on YouTube, Facebook, and Instagram.
“We were the first to introduce Airfryers to the Indian market and have established the category from the ground up,” Gulbahar Taurani, Managing Director, Philips Domestic Appliances, said of the ad.
As category pioneers, it was critical to not only drive category education, but also to assist consumers in making an informed decision. While consumers are growing more health-conscious, properly cooked, delicious food is a must.
And our Airfryer makes sure of it! We wanted to highlight how nutritious and tasty meals should be an easy decision with the #Perfect360Review campaign, as well as the superiority of the Philips Airfryer range, which is packed with cutting-edge technology.
The device fits in smoothly with today’s hectic lifestyle because to its convenience and diversity, and is a fantastic gadget for the modern kitchen and household.”
“It’s always a thrill to develop work for a product that has something distinctive about it,” Ritu Sharda, CCO, Ogilvy India (North), stated.
This brief was both enjoyable and demanding. The job was straightforward: we needed to explain how Philips Airfryer is superior to the competitors.
This inspired us to build the campaign around the product’s USP of 360-degree uniform frying, which is exclusive to Philips Airfryers. We turned this product-focused brief into a sympathetic human story.
Anyone who enjoys cooking or simply cooks for their loved ones would recognise this. So, we have a campaign that depicts the Philips Airfryer acing a difficult-to-please character’s 360-degree evaluation. Take, for example, a celebrity chef.
We had a lot of fun coming up with this concept, and we hope that the audience will relate to it while also enjoying it.”
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