Piaggio India has announced with regards to the launch of its TVs campaign, “Maxify Life” for its premium, Aprilia SXR 160. The TVS campaign illustrates the philosophy of Aprilia SXR 160, which empowers its riders and maxifying their lives on every occasion. The visual scenes which express the different moods of the protagonist have come across the billboards, print media, and other digital media.
The campaign is an idea that is emerged from a simple observation about the new age consumer. They are usually observed as the maximizers and they are always endeavoring to new experiences and enjoy each moment. This category is always looking out to “Maxify Life”. The TVS is a glance into the everyday life of this new generation audience. TVS is expressing how the Aprilia SXR 160 has connected with their lives.
The film is based on a protagonist and his Aprilia SXR 160. In the initial scene, he is talking over his phone, about to ride home on his Aprilia SXR 160. He is enjoying his ride and experiencing the performance while he is riding. The evening glittery sunlight reflecting on his SXR, magnifying his presence on the road and intensifying his mood. In the last part, he reaches his apartment and directly rides into the elevator which leads into his living room. The surprising thing is waiting for him. In total the entire Ad-campaign is giving more emphasis on the quality, pleasure experience offered by Aprilia SXR 160.
The Chairman and Managing Director of Piaggio India, Diego Graffi considered the launch of print and TV campaigns as a tool to communicate the ideology to the consumers who belong to the new generation of the experience maximizers and they introduced this with the thought of Aprilia SXR 160 will truly Maxify life. The launch of Aprilia SXR 160 was an attempt made by Piaggio India for redefining the market of two-wheelers. It is a unique product with the best performance, quality and designed with comfort and style. This Ad- the campaign is trying to communicate the essence of Aprilia AXR 160 to the targeted audience. The TVS campaign would definitely establish a premium quotient and enriching the philosophy of “ Maxify Life”.
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