Mumbai, October 2024: HoneyAllDay introduces the limited-edition Pink Honey campaign for Breast Cancer Awareness Month this October. HoneyAllDay’s iconic packaging takes on a pink hue to create a striking tribute to the cause, solidifying unity and adding a chapter to the larger movement of awareness about breast cancer. It also aims at accentuating the benefits honey can offer for overall well-being during cancer treatment.
Pink Honey from HoneyAllDay is filled with antioxidants like quercetin and melatonin, whose potential benefit in terms of the healthcare system is impressive in increasing immunity and reducing the growth of cancer cells. HoneyAllDay has planned this campaign to highlight its raw, cold-processed honey, aiming at an all-natural way of boosting wellness during cancer treatment.
HoneyAllDay uses cold processing that ensures natural enzymes and antioxidants are retained, thereby giving the honey full health benefits compared to conventionally processed honey.
Beyond awareness, HoneyAllDay is committed to making a difference come alive. The company will donate part of the purchase made for Pink Honey towards several breast cancer research and patient care efforts.
“We know that breast cancer impacts millions of lives, not only patients but also their family and friends. We’re hoping that through Pink Honey, we can be a small part of making their journey toward wellness into something decidedly positive. We didn’t want just to be passive supporters of a cause from afar,” said Yusuf Galabhaiwala, Founder of HoneyAllDay. “We wanted to show people that our raw, cold-processed honey can make an impact in their lives. Running the Pink Honey campaign brings not only more awareness but also much-needed resources to help breast cancer patients and researchers in this fight.”
HoneyAllDay encourages consumers to join the initiative and post pictures of their Pink Honey packs on social media using the #PinkHoney hashtag. This digital call to action can evoke some critical conversations, support the reminder of breast cancer awareness, and increase the reach of support among an even bigger audience.
