January 27, 2025, New Delhi: Redefining intimate care for Indian women, PINQ Polka, the premium intimate hygiene and lifestyle brand, unveils its powerful new campaign, “I O Me.” This unapologetic anthem celebrates individuality, inclusivity, and the freedom to embrace oneself without filters, limits, or labels.
Through “I O Me,” PINQ Polka calls on women to shed societal expectations and reclaim their narratives. The TVC, with its bold and rhythmic script, encapsulates this ethos:
“No explanation, no excuse. Ye people pleasing kya hai, girl? I am my own muse; this story is mine here to slay and shine.” The campaign’s empowering message is amplified by visuals that represent women of diverse backgrounds, and journeys, united in their self-love and confidence.
“ I O Me’ is about breaking free from societal constraints and owning your narrative unapologetically. This campaign is a movement,” said Ms. Manveen Ssharma, Founder at PINQ Polka. “At Pinq Polka, inclusivity isn’t just a value; it’s the foundation of everything we do. We design products for all shapes, all sizes, and all stories. We believe every woman deserves the freedom to be her true self.”
PINQ Polka understands that intimate hygiene is deeply personal. By crafting products that prioritise comfort, functionality, and the unique needs of Indian bodies, the brand champions inclusivity in a way that truly matters. The campaign tagline, “Own Your Vibe,” resonates as a universal call to celebrate individuality, confidence, and freedom. Aligned with Pinq Polka’s core mission, the campaign reflects the brand’s belief that self-love and self-care are essential pillars of confidence and well-being.
The “I O Me” campaign will feature digital, social media channels igniting a wave of self-expression and self-love. PINQ Polka is a promise to empower women to live authentically, embrace their imperfections, and take charge of their narratives.