Piramal Pharma Limited’s Consumer Products Division announced on September 28, about its new range of products for the young ones named Little’s. The brand’s achievement does not just end there. They have roped in one of India’s popular and successful Bollywood actress Kareena Kapoor Khan.
The brand has released carefully designed baby wipes and baby pants. The products promise to be a definition of hygiene and safety. The recent TVC ad also features Saif Ali Khan. The brand’s TVC campaign promises to bring out the best in parenting and childhood.
The baby wipes, for example, have aloe vera gel extracts in them, jojoba oil, Vitamin E. The wipes also happen to be extra thick and extremely moist. The TVC ad shows how busy parents, Saif and Kareena, takes turns to take care of their toddler, and yet the baby gets himself in a different mess all the time.
Regardless of the mess, Little’s baby wipes come in handy as the baby gets instantly cleaned because of the wipes.
The campaign is a success, also, because Kareena and Saif have recently become parents, once again, to their new baby boy. The couple is the most looked up-to parents in B-town.
The brand was founded in the 1980s and has been the favorite brand for mothers in the country. This is because of the extensive range of products Piramal’s little has got for children. Their products cover all the necessities for children from 0 to 4 years of age.
The motto that the brand stands for is simple. There are only two people that take care of a baby’s every little thing. Mothers and Piramal’s little. Therefore the collab is what mothers have been waiting all along for, a safe product, a trusted product, and a product that leaves no rashes for their toddlers.
Commenting on this announcement, Kareena Kapoor, Actor said, “One of the most important aspects of parenting is Maintaining hygiene while you allow your baby to explore their world and sometimes also get messy.
Baby wipes are an essential and integral part of not only a baby’s diaper changing routine but also for all the other small messes created when they eat and play exploring and experiencing the world around them”.
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