Pitchfork will collaborate with Believe India to increase brand engagement for its Label and Artist Solutions, Ishtar services, and Artist Services with important stakeholders all across the nation. This will also propel and promote Believe’s aim of creating emerging artists and labels using their distinctive offerings and solutions at every level of their profession and growth regarding integrity and openness.
Since its inception in 2013, Believe India has grown organically and via acquisitions to become one of the main companies in the Indian music sector. Believe acquired Venus in 2019 (renamed Ishtar in 2021) and recently received a majority stake in Think Music, a leading South Indian -based music label, to strengthen its position in the region. The Group now offers a whole suite of products, from TuneCore to Artist Services, to help local independent musicians succeed in one of the world’s fastest-growing recorded music industries..
Pitchfork Partners is a consultancy firm that works to improve its customers’ identities. They consider themselves reputation warriors and legacy creators, assisting leading music organizations in scaling by delivering customized solutions for record labels and their artists and the support of marketing and communication experts. This relationship would be helpful because Pitchfork Partners are media and music industry professionals who will only assist Believe achieve the intended audience.
“We are pleased about our relationship with Pitchfork Partners,” stated Vivek Raina, Managing Director – Believe India. Their technical experience and experiences coincide with Believe’s goals and, therefore, will assist us in reaching out to developing emerging artists, labels, and agencies in the digital domain. We are committed to creating a platform where independent labels and artists can get a presence and collaborate to grow their popularity and money in the digital age.
Jaideep Shergill, the co-founder of Pitchfork Partners, stated that they are quite delighted to engage with Believe India, considering its leading feet in this competitive market. He also expressed his happiness by saying that it is a fantastic chance for the company to spread its message in India. They seem excited to take Believe to new ventures and heights.
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