Nationwide, 21st April 2022: The Switch Fix (TSF), a planet conscious personal care brand, is bringing forth a local perspective on the global climate crisis that breaks the echo chamber and helps people recognise the urgency to take climate action by launching the ‘Raise The Bar’ initiative. With a podcast, a series of awareness digital films and a poll on the current climate crisis under this initiative, the brand envisions mobilising the masses to take action against climate change at an individual and a collective level for the betterment of the country and the planet at large this World Earth Day.
As a brand, TSF has always been about encouraging people to take individual action and demand systemic change to tackle the climate crisis. It has done so by providing them with tangible steps for the betterment of the planet as well as themselves through environment-friendly personal care products alongside sharing engaging content about climate change from a local perspective – all year round. With its latest ‘Raise The Bar’ movement, TSF strives to further drive meaningful change and set new benchmarks for sustainability and planet consciousness .
This revolutionary initiative will see TSF also launch Raise The Bar, its very own podcast series to usher the subject of climate change into mainstream everyday conversations in India. Previous attempts at bringing the climate crisis to the forefront have either been too peripheral to trigger a response or overwhelming to the extent that it causes apathy. However, TSF’s Raise The Bar podcast aims to make climate conversation more relatable, engageable and comprehensive by generating curiosity and interest without anxiety. In fact, the podcast will see industry stalwarts and environmental enthusiasts give a well-rounded perspective in an easy-to-understand manner by breaking down broad climate crisis themes into digestible chunks to highlight socio-cultural nuances of the climate crisis and their impact on everyday lives.
In addition to this, TSF is also launching Bro, it’s climate change, a series of funny, punny and educational bite-sized digital films that will help understand the effects of climate change in India—like lowered immunity, visible damage to hair and skin, and more. At the same time, the brand is also conducting a poll by asking simple yet critical questions revolving around the climate crisis to further mobilise support and systemic changes in the face of climate issues. Not only that, but the TSF also intends to take this request to the Ministry of Environment, Forest and Climate Change after receiving a substantial amount of responses.
Rhea Shukla and Abhishek Kumar, Co-Founders of The Switch Fix, said, “At COP26, India has committed to achieving net-zero emissions by 2070, among other nationally determined contributions (NDCs). These goals are ambitious but necessary, and the only way we can successfully achieve them is by getting everyone involved. At The Switch Fix, we practise extended producer responsibility and recognise that we can leverage our significant reach to facilitate more constructive climate conversation and bring it to the mainstream. The need of the hour for our country is to raise the bar for climate conversation and climate action. And with that in mind, we decided to introduce the Raise The Bar initiative.”
The Switch Fix was conceived around the core philosophy of ‘self-care meeting planet care.’ All its products are formulated to be non-polluting, vegan, cruelty-free, water-saving, plastic-free and non-toxic, and with the ‘Raise The Bar’ initiative, the brand is ready to amplify its message to every corner of the country.
