In this month of love, February, Platinum Days of Love has rolled out a new campaign, #Strongerlove sharing the message of growing invincible together. In association with Grazia and Wavemaker, Platinum Days of Love had released its new ad in advance of Valentine’s Day. The ad centers around three couples that stood with a strong bond even in the middle of all odds, that 2020 presented to them and reconcile them effectively for making a brighter future. The campaign was conceptualized as a tribute to three different couples including the newlywed actress Gauhar Khan and Zaid Darbar, having similar stories from the past, who faced numerous challenges and overcome all those hurdles through their unity and hence growing from strength to strength. 2020 was a year that hosted many difficulties and challenges, with no exception to couples. The solace and stability offered by relationships became priceless in the pandemic phase, with the couples depends more on their partners for strength and comfort. The Platinum Days of Love’s new ad celebrates a love not only pillared on firmness and deep bond but has evolved better and depicts a relationship that has grown #Strongerlove. Actress Gauhar Khan has opened up about their relationship and revealed that even though their relationship has only started in the last year, they felt like a lifetime journey. The couples also shared about the comfort and relief they get from each other that in turn adds depth and meaning to their relationship. Platinum Days of Love thus seeks this as the right time to launch the ad that highly values the hurdles passed by couples during 2020, and released the campaign as a symbol of love and gratitude towards them for sustaining and nurturing their lives even when the situations are hitting the rock bottom. This year the company comes with the latest collection of Platinum Love Bands, that will be available for purchase across 1200+ top jewelry retail stores in India. The offer is available from the 1st of February to the 20th of February as the company celebrates a love, that is rare on this valentine’s day. From the 1st of February to the 20th of February the campaign will be available live through digital, print, and television platforms.
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