India, 9th May 2023: playR, the world’s leading sports and lifestyle brand, has partnered with four IPL teams as their Exclusive Global Merchandise Partner this year. The teams include Mumbai Indians, Chennai Super Kings, Punjab Kings, and Rajasthan Royals.
This partnership has enabled fans across the globe to feel more connected to the game, and the merchandise range includes apparel, accessories, and lifestyle products for fans to show their loyalty to their chosen team. The brand has been making waves in the sports merchandise industry with its commitment to quality and customer satisfaction.
In the short span since the association, playR has already achieved significant milestones. The brand has shipped over 35,000 jerseys and 15,000 fan merchandise in just 30 days. This is a testament to the brand’s popularity and the trust that fans have in its products.
In addition to jerseys and fan merchandise, playR has also introduced cricket equipment for IPL Franchise, giving fans multiple touch points to connect with their favourite team.
Ravi Kukreja, Co-Founder, Director – playR says, “We are thrilled to be associated with some of the most popular IPL teams in the country. We believe that this collaboration will help us reach out to a wider audience and create more opportunities for fans to engage with the team and the sport. IPL has revolutionised an almost non-existent sports merchandise market in India, and our goal is to provide fans with the best sports merchandise and equipment. We have a wide variety of merch ranging from mugs to sippers, shakers, yoga mats, clothes, neck pillows, etc. The idea is to make fan merchandise a part of people’s lifestyles.”
playR is a sport and lifestyle brand founded in 2021 and strives to provide customers with unique and edgy apparel, sports equipment, bicycles and accessories that celebrate their style and encourages them to express themselves. It currently retails in 250 plus retail stores and will soon touch 800 stores globally. It also retails from its dedicated e-commerce store, as well as on multi- brand online stores. playR provides a wide range of products that includes t-shirts, jackets, shorts, tracksuits, bats, balls, leg-guards, gloves, bicycles, bags, yoga mats, bottles, etc., as well as limited-edition items. playR’s mission is to inspire customers to be creative, confident, and fearless by providing them with a unique and fashionable style.
