An act of goodness is just not creating a distinction to others however, in itself, it is a source of happiness for yourself. Plum is one of India’s splendid beauty and personal care brands with the motto of being clean, real, and good. Recently, it has launched a campaign called #PlumGoodnessStories – with a vision to enjoy and acknowledge all those memories of goodness that one has in their life. Taking this philosophy forward by spreading goodness with the help of its products, the logo celebrates real ladies contributing with their work and making the world a better place to live.
The International Women’s Day marketing campaign by Plum stems from the notion that goodness is available in all sentiments, shapes, and sizes. Plum targets to interrupt and break down people’s expectations by celebrating numerous stories of people with a central notion to have a good time in the little things which are counted instead of worrying over small acts that don’t constantly grow to be a statement.
This year, the highlight is on four such ladies who attempt to make a difference in their manner. Plum has prepared a sequence of mini-episodes narrating the memories of four ladies spreading goodness in their unique approaches. From stepping up to resolve complicated subjects to standing up and ensuring that roads are clear from traffic jams. From candidly speaking their mind about sexual health to supporting new mothers who are breastfeeding. The adventures of these women resonate with the logo ethos which means to be correct. And that stunning resonance has increased ten folds via #PlumGoodnessStories.
Here are the ladies Plum is honoring this Women’s Day –
Tanaya Narendra also known as Dr. Cuterus on Instagram, gives some facts on sexual health by posting a post on Instagram. She is an Oxford-skilled clinical expert and a believer of the importance of the sexual health of an individual on their complete wellbeing. She talks about topics like period cramps, PCOS/PCOD, sex, reproductive health for both males and ladies, and hysterectomy, amongst others.
Tanya Appachu is what is called a content creator and she creates easy-to-understand videos on women’s rights and law, explaining them easily and interestingly on her Instagram account Yourinstalawyer. Her content material is targeted on No sections | No clauses| No jargon. This allows them to take the intimidation issue out of getting to know laws.
Adhunika Prakash is the founder of Breastfeeding Support for Indian Mothers and is also the writer of the novel, Breast Potion.
Shubhi Jain rose to reputation as a traffic warden in Indore whose specific manner of dealing with traffic and elevating cognizance on various traffic guidelines has gained hearts on the internet. She also works as a Radio Jockey at Radio Mirchi Indore.
Furthermore, Plum is likewise inviting its consumers (aka Plumsters) to proportionate memories including all the ladies whom they realize were spreading the goodness of their very own exquisite approaches. Plumsters can use the hashtag #PlumGoodnessStories and tag those exquisite ladies who are supporting unfold actual goodness.
