PNB Housing Finance is committed to making homeownership a reality for every Indian family. To reinforce this mission, the company has introduced a refreshed brand message that connects emotionally with its customers and highlights its unwavering commitment to delivering on promises—PAKKA! This new brand positioning emphasises PNB Housing’s high-quality, efficient services, with the powerful assurance: “Ghar ki baat pakki, jab support ho pakka!”
The brand’s new communication campaign is launching just in time for Diwali, the festival that represents homecoming, hope, and new beginnings.
A Heart-warming Diwali Campaign –
Diwali is not just about lighting lamps; it is a celebration of family, warmth, and the joy of being together in your own home. PNB Housing’s latest film beautifully captures this sentiment through a touching story about home, family, and trust during the festive season.
The ad portrays a grandmother explaining the significance of Diwali, homecoming and celebrations to her grandson. Inspired by the story, the family members express their wish to celebrate Diwali in their own home this year. A PNB Housing executive assures them of timely home loan processing and disbursement.
In a light-hearted moment, the grandson earnestly seeks reassurance, to which the executive confidently responds, “Pakka,” emphasising the company’s commitment to keeping promises. The ad concludes on a touching note as the child tells his grandmother that no welcome is as special as the one in your own home – a sentiment conveying the themes of family values, trust, and the fulfilment that comes with owning a home.
Watch the film here: https://www.youtube.com/watch?v=AORct4t5H1c
A Promise of Trust and Reliability
“This Diwali, we are not just talking about homes — we are celebrating the journey that leads to homeownership,” says Mr. Girish Kousgi, MD & CEO of PNB Housing Finance Ltd. “Diwali is a time that reminds us of the promises we make, and, at PNB Housing, we are deeply committed to ensuring that every family experiences the joy of owning their home. Our campaign film, rooted in trust and reliability, perfectly reflects how we deliver on our ‘Pakka’ promise. At PNB Housing, we believe that a home is more than just a place—it’s where the heart truly belongs.”
As families across the nation illuminate their homes this Diwali, PNB Housing remains steadfast in its commitment—ensuring that everyone’s journey to homeownership is filled with hope, joy, and, most importantly, trust. With renewed confidence, PNB Housing continues its mission to make homecoming a reality for all, one family at a time—PAKKA!“
