National, September 29, 2022: Pocket Aces, India’s leading digital entertainment company, has elevated Kartik Krishnan to the role of ‘Head of Development’ for its premium long form studio, Dice Media. Fondly referred to as “PA3” within the company, Kartik is one of the first employees of Pocket Aces, who has been involved from the very beginning of its foray into the digital ecosystem with the channels Filtercopy and Dice Media.
Being the pen and face for numerous pieces of content, both short form and long form, he has an ingrained understanding of the channel’s audiences and their ever evolving preferences. Kartik has co-written the horror thriller Ghoul (Netflix) and worked with award winning directors like Anurag Kashyap, Dibakar Bannerjee, Jacques Audiard, Hansal Mehta, Bejoy Nambiar and Ruchir Arun. He also essayed the role of Chandraswami in last year’s hit ‘Scam 1992’ and played a role in R. Madhavan’s movie ‘Rocketry’.
As a creative director, he has worked on many of Dice Media’s successful properties, like Adulting, and What The Folks!; most recently he conceptualized and provided creative direction for Dice’s latest hit series on Disney+ Hotstar, ‘Ghar Waapsi’. In his enhanced role, Kartik will have ownership and authority on commissioning, show developments, and managing external pitches, while he will also be seen working on Dice Media’s first feature film project – an adaptation of Meghna Pant’s novel ‘Boy’s Don’t Cry’.
This move is in line with Dice Media strengthening its leadership team to expand its offerings across formats and genres. Earlier this year, the company also elevated Nishaad Javeri as the Head of Dice Media’s social channels across YouTube, Instagram and Facebook. She has been a part of the team for over 5 years and is in complete sync with the pulse of its audiences; dedicated to growing Dice’s D2C presence.
Commenting on his new position, Kartik Krishnan shared “For a healthy, creative ecosystem, it is imperative that more people with content creation/ storytelling backgrounds are elevated to positions where they can have a greater impact and positively contribute to our rich storytelling culture. While growing up, remember how our parents had to narrate an anecdote or a yarn to make us finish our meals? Tirelessly answering our persistent “फिर क्या हुआ?” questions. Satiating that curiosity and appetite for story consumption is very exciting and humbling at the same time; I cannot thank the senior leadership at Pocket Aces and the Dice team enough, for entrusting me with this responsibility. Let’s make great stories!”
Commenting on the appointment, Vidyuth Bhandary, Studio Head of Dice Media, said, “Dice Media has grown exponentially over the years, with a number of its original series being commissioned by top OTT platforms; owing to the remarkable creative team at Dice, and research based insights, that have led to creating exceptionally relatable content for our audiences. Kartik has been a part of this growth journey since the channel’s inception, and he himself has grown immensely through the various creative hats he’s worn overtime. We believe in the natural progression of individuals into leadership roles and could not have found someone more suited than Kartik to lead Dice Media’s content development.”
