November 17, 2022: Pocket FM blockbuster audio series ‘Insta Millionaire’ has wreaked havoc with its long-form storytelling, reaching Rs.10 crores revenue within 3 months of launch. The audio series has witnessed an exponential curve since the series was launched, already surpassing 50 million plays and 375 million listening minutes. Further, it expects to exceed Rs.50 crores revenue, with the listeners increasingly binging on this series.
Commenting on the success of the 850+ episode audio series, Ashu Behl, SVP -Content and Strategy, Pocket FM said, “We have been frontending the long-form storytelling through pioneering the audio-series category which offers long term engagement like a TV series and action packed drama like an OTT series. Insta Millionaire’s success reinforces the growing appetite among the listeners for such audio content. Interestingly, we are witnessing increasing demand for unconventional genres like fantasy, sci-fi and thrillers, and many of these series are registering similar demand and revenue as we witness for any popular web/TV series. With our content strength, and the faster adoption of audio series, we believe audio storytelling will soon evolve as a mainstream entertainment destination.”
Beside Insta Millionaire, Pocket FM has over 730 monetised audio-series, and has been witnessing increase in monetisation since it launched micropayment in February 2022.
“Pocket FM has time and again proven that content monetisation is not only possible, but also profitable. Our Pay per Episode model puts focus back on high quality content which is targeted to the right audience with the right pricing.” Behl further added
Insta Millionaire revolves around the rags-to-riches storyline, narrated through a game of luck that turns a poor person rich overnight.
Alex (English) or Laxman Lal Aggarwal aka Lucky (Hindi), hailing from a humble background, struggles to make ends meet. The young man with a strong and selfless character keeps his hardship to survive his love-life, though his girlfriend cheats on him.
Things take an unexpected turn when he receives a message on his phone – he is no longer poor, and has become a millionaire. Considering Alex or Lucky’s hardships over the years, does he let the wealth affect him or not? Will he finally find happiness and love in his life?
This tale has gained immense traction amongst the younger generations of listeners. An analysis of the show has revealed that over 80% of the listeners are 18-35 years old.
Produced in both English and Hindi, the audio series has been trending at the top on Pocket FM, and remains favorites among listeners for its exciting twists and turns.
