PokerBaazi Relaunches ‘Tu Poker Khelta Hai Kya?’ Campaign with Shahid Kapoor
PokerBaazi has revived its ‘Tu Poker Khelta Hai Kya?’ campaign, featuring brand ambassador Shahid Kapoor, to promote Poker as a skill-based game rather than just a card game. The campaign includes a four-ad film series that uses satire to showcase how key Poker skills—quick calculations, reading people, and maintaining composure under pressure—translate into real-life situations.
To expand its reach, PokerBaazi has partnered with JioHotstar as a co-powered sponsor for the live stream of India’s T20 league. This collaboration aims to engage cricket and sports enthusiasts, reinforcing the idea that Poker sharpens strategic thinking, intuition, and decision-making.
Navkiran Singh, Founder and CEO of Baazi Games, emphasized that Poker mirrors real-life challenges, making it instantly relatable to millions of Indians. By aligning with cricket, a sport with massive national appeal, PokerBaazi seeks to broaden awareness of Poker as a mind sport.
The campaign’s ad films have been directed by Suraj Wanvari (Happy Monk) and written by Vishal Dayama (Braindad). These ads will run throughout the T20 league on JioHotstar, ensuring high visibility and engagement. With this campaign, PokerBaazi continues to advocate for Poker as a game of skill, aiming to reshape public perception and position it as a sport that enhances cognitive abilities.
