14th June 2023, National: Policy Ensure, a leading insurance aggregator in the general insurance space with an aim of making India independent through their Phygital model, today announced the launch of the #MyFatherFigure campaign to celebrate Father’s Day. While Father’s Day traditionally celebrates only fathers, this campaign celebrates recognizing any individual who has played the role of a father figure in someone’s life. The campaign will run from June 9-18, the campaign aims to honor the significant role of father figures in our lives and encourage individuals to share their special moments through pictures and videos.
With Father’s Day just around the corner, this heart-warming initiative aims to honor the unconditional love, support, and protection provided by a father figure; which is very similar to insurance, a step taken towards the safety and security of loved ones, resonating what a father figure ideally stands for. A father figure can be anyone who plays a pivotal role in our lives, be it a biological father, a mother, an elder sibling, or a mentor. Policy Ensure recognizes the importance of safeguarding the futures of our loved ones, aligning perfectly with the values embodied by a father figure.
The ‘#MyFatherFigure’ campaign encourages participants to share their cherished moments with their father figures by posting a photo or video on their social media stories. Participants are invited to use the hashtag ‘#MyFatherFigure’ and tag #PolicyEnsure to join the celebration. By sharing their stories, participants can not only express their gratitude but also inspire others to appreciate the father figures in their own lives.
Mr. Rahul M Mishra, Co-Founder & Director, Policy Ensure, expressed his enthusiasm about the campaign, saying, “Father’s Day is not just about biological fathers, but also about recognizing the individuals who selflessly fulfill the role of a father figure. Our ‘#MyFatherFigure’ campaign aims to acknowledge and celebrate the unwavering love and care provided by these exceptional individuals very similar to insurance aggregators who provide protection and support to families and friend through insurances. We want to emphasize the importance of ensuring the safety and security of our loved ones, just as father figures do.”
Mr. Pankaj Vashistha, Founder & CEO, Policy Ensure said, “We believe that Father’s Day is a wonderful occasion to express gratitude not only to our biological fathers but also to those who have been father figures in our lives. The #MyFatherFigure campaign aims to celebrate and honor these exceptional individuals who have provided love, support, and guidance. Just as Policy Ensure strives to safeguard the futures of our loved ones through insurance, we encourage everyone to cherish and protect the relationships with their father figures.”
Participants are encouraged to get creative with their posts, showcasing memorable moments, heartfelt stories, or simply expressing gratitude to their father figures. By participating in the campaign, individuals will have the opportunity to win exciting prizes and engage in a broader conversation about the vital role father figures play in society.
To join the ‘#MyFatherFigure’ campaign, participants can visit Policy Ensure’s Instagram handle for more details on how to participate and win. Additionally, the campaign also offers an opportunity to participants to explore Policy Ensure’s range of insurance solutions, designed to protect loved ones and provide peace of mind.
