~Encouraging Moms to Prioritize Self-Care Through Fitness and Comfort~
This Mother’s Day, the country’s premium fitness equipment Brand, PowerMax, and India’s first sustainable Athleisure brand for all body types, aastey, are joining hands to launch the #BringComfortHome campaign. This initiative aims to empower mothers by highlighting the importance of self-care and creating a haven for well-being within their own homes.
The campaign emphasizes how prioritizing self-care allows mothers to better care for themselves and their loved ones. Through eye-catching promotional materials, the campaign showcases the perfect combination of PowerMax’s top-tier fitness equipment and aastey’s comfortable and inclusive activewear. The campaign encourages mothers to: Carve out “me-time”, invest in their well-being with the help of Powermax, and Embrace comfortable, flattering activewear with aastey.
“Mothers are the foundation of our families,” says Sanjay Goyal, Managing Director for PowerMax. “They constantly put the needs of others before their own. This Mother’s Day, we want to celebrate them by encouraging them to prioritize their physical and mental health. The #BringHomeComfort campaign inspires them to embrace an active lifestyle and create a space for self-care at home.”
Jeevika Tyagi, co-founder and CEO of aastey emphasized “We’re thrilled to partner with PowerMax. Together, we can empower mothers to embrace an active lifestyle that prioritizes their well-being and ignites their inner strength.”
