Scroll Mantra Private Limited, an integrated communications agency based in Gurgaon, has been awarded the public relations mandate for Beardo, India’s leading grooming and lifestyle brand. The agency will be responsible for managing the brand’s overall media narrative and amplifying the impact of its campaigns and core intellectual property.
The win is a significant achievement for Scroll Mantra, which is headed by Founder and Managing Director Neha Bajaj and reflects the agency’s reputation for delivering successful campaigns for its clients. Meenakshi Gambhir, Senior Director-PR at Scroll Mantra, will lead the media communication for Beardo.
A Leader in the Men’s Grooming Industry
Beardo is the pioneer and leader of the men’s grooming industry in India. The brand’s journey has been remarkable, with celebrities like Hrithik Roshan, Vicky Kaushal, Ravindra Jadeja, and Yash joining hands with the brand for campaigns that have been a mega success.
Scroll Mantra’s Commitment to Beardo’s Ideology
Neha Bajaj expressed her excitement about the win and said that after working with the brand for a series of successful campaigns, they are ecstatic to bring Beardo on board as a full-time retainer client. She added that Beardo’s belief system is well-grounded, and they are committed to adding to their compounding growth by driving a positive media narrative aligned with their core ideology.
Meenakshi Gambhir, who has over a decade of experience working with brands in the lifestyle sector, said that being a Beardo is an emotion, and their goal is to further intensify this passion in every man. She added that their team is committed to leveraging their vast experience in the sector to develop and execute innovative media outreach strategies that have a lasting, positive impact on the brand’s public image.
Sujot Malhotra, CEO at Beardo, said that they are thrilled to bring Scroll Mantra on board as their PR partner. He added that the agency’s expertise, creativity, and results-driven approach have helped them achieve their goals and communicate their message effectively to their target audience. He believes that this partnership will continue to drive positive results and help them reach new heights in the coming years.
Conclusion
Scroll Mantra’s win of the PR mandate for Beardo is a significant milestone for the agency, reflecting its reputation for delivering successful campaigns for its clients. The partnership will enable Beardo to reach new heights and amplify the impact of its campaigns and core intellectual property. Scroll Mantra’s commitment to driving a positive media narrative aligned with Beardo’s core ideology will further strengthen the brand’s reputation as a leader in the men’s grooming industry in India.
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