The biggest pain for consumers depending on online air ticketing platforms has for a long time been cancellation and refund, especially during the multiple lockdowns since 2020.
EaseMyTrip has started a 59-second brand film. According to Prashant Pitti, Co-founder, EaseMyTrip, the film is a part of the new branding promotion to highlight EaseMyTrip’s free-of-charge, full repay policy.
This capability provides us with an opportunity to make more travelers aware of these distinct initiatives and grow our customer base. The response and positivity to the video and the brand are good impressions to look at when we talk about the overall success of this capability.”
EaseMyTrip recently declared a partnership with regional carrier Flybig. Through this partnership, Flybig’s tickets will be uniquely sold by EaseMyTrip. All other bookings for Flybig another online travel portals will also go through and be processed by EaseMyTrip.
On the interaction with Flybig and strategy behind the acquisition, Pitti shares “Our partnership with Flybig marks an achievement in the Indian airline industry, making EaseMyTrip the first Indian online travel platform to become a general sales agent for a domestic airline.
Air travel is observing a major blasting across Tier 2 and three cities, and Flybig’s air connectivity across remote destinations helps EaseMyTrip to widen its customer base and network. Through this partnership, we aim to bring more targets within the reach of our growing customer base.”
In the past three months, there have been Three acquisition-related announcements from EaseMyTrip. One of them is a non-binding agreement offer with Traviate, India’s first B2B travel market area.
The second acquisition was Spree Hospitality more than 1200 room-keys hospitality management company. Says Pitti “Both these acquisitions will increase a new income course and fast track our exposure in the B2B and hotel and holiday portfolios rapidly.
Over the years, Pitti has frequently indicated that the brand aims to become a complete travel ecosystem. According to Pitti, the acquisition of YoloBus was a step in the same direction as almost 55% of all interstate travel in India happens via buses and it is a huge opportunity.
In the coming year, we plan to launch a restricted travel search engine in each global subsidiary to strengthen our suggestions within each country. We may also look to expand to more viable countries if we see a strong performance and value addition from our existing global subsidiaries.”
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