Prega News, the leading pregnancy detection kit with a market share of 82% in the segment, has unveiled the second leg of its Campaign #SheIsImperfectlyPerfect with celebrity influencers and mom bloggers, respectively.
The phased-wise campaign began with a digital film showcasing how mother’s always try to be perfect in every aspect, and when they make a mistake they are surrounded with clouds of guilt. The video spread the message that it’s completely fine to be not so perfect, as no one is perfect in this world. As the second leg of the campaign has taken off, the brand has roped in celebrity influencers like Mahi Vij, Debina Bonnerjee, Kishwer Merchant and Puja Banerjee.
The celebrity videos are receiving a healthy traction on social media clocking 3Million views and a similar account reach. Furthermore, the brand has also roped in various mom influencers for the campaign to post videos to spread the message and cherish the part where mothers are best friends, mentors and advisors to their kids. The video posted by mom influencers have crossed 6lakh views in totality along with an account reach of approx. 3lakhs.
The campaign video on #SheIsImperfectlyPerfect was launched in the last week of April and so far the video has garnered more than 15 million views across all social media channels and has been widely shared. The video was also uploaded in regional languages such as Bengali, Telugu and Kannada on social media platforms. The brand’s national and regional brand ambassadors Anushka Sharma, Kajal Agarwal, Srabanti Chatterjee have promoted the message.
Talking about the campaign, Joy Chatterjee, General Manager, Sales and Marketing of Mankind Pharma said, “Time and again we have observed that an incessant pressure lies on mothers to be perfect at everything they do. We as part of the society need to understand that the concept of perfection in itself is a very skewed idea and impose what we expect from the other person. It is the need of the hour to break the stereotypical mindset and accept the fact that even mothers are individuals and can make mistakes just like any one of us. What we can do is to make them realize that it is okay to be imperfect and give them the time and space to learn from their own experiences and always evolve in this beautiful journey of motherhood.”
Celebrity Influencer engagement
Mahi Vij – https://www.instagram.com/p/CdPmPhxpvsS/
Debina Chatterjee – https://www.instagram.com/p/CdNFVnmhE7K/
Kishwer Merchant – https://www.instagram.com/p/CdLMRbGDV1b/
Puja Banerjee – https://www.instagram.com/p/CdIZHA6Aez7/
Mom influencers
Purnima Madaan – https://www.instagram.com/p/CdIrrs-BRrL/
