Premium Kidswear Brand OneFriday Launches first Autumn-Winter Collection “Varsity Chic”  at Flagship Store in DLF Mall of India, Noida

Noida, 22nd August 2023 – OneFriday, India’s premium kidswear brand, is thrilled to announce  the launch of its first Autumn Winter collection, Varsity Chic, a showcase of style, comfort, and  timeless elegance. The launch took place at their recently revamped flagship store at DLF Mall  of India and the event was graced by the presence of renowned actress and the brand’s  ambassador, Neha Dhupia. 

“Varsity Chic” encapsulates the essence of youthful exuberance and the camaraderie of school  spirit. OneFriday’s Autumn Winter collection is set to unfold in 7 captivating chapters, each  narrating a unique story that resonates with the vibrant energy of childhood wonder. The first  chapter, “Varsity Chic,” draws inspiration from American campuses, infusing classic varsity style  with contemporary flair to create a distinctive and playful look. 

Neha Dhupia, the brand ambassador of OneFriday, shares her excitement, stating, “OneFriday  is all about celebrating childhood in the most stylish and unique way. I’m delighted to be a part  of their flagship store’s re-opening event and to unveil the ‘Varsity Chic’ collection. OneFriday’s  design aesthetic truly captures the essence of childhood imagination and wonder. The aesthetic  appeals not just to children but also to parents like me. It’s incredible to see how the brand brings  stories and magical adventures to life through its designs and stores without compromising on  the best of fabric and comfort for kids.” 

Meet Sawhney, Founder & Director, OneFriday, adds, “We are thrilled to welcome everyone  back to our flagship store at DLF Mall of India. The revamped version of the store marks a new  chapter for us ahead of our most awaited retail season – Autumn Winter. The ‘Varsity Chic’  collection is a testament to our commitment to providing the finest quality, style, and comfort  for children through designs that reflect the individuality, confidence and zest of the new  generation. We are grateful to have had Neha join us for this big day and we couldn’t have asked  for a better cheerleader on this mission “

The “Varsity Chic” collection features a vibrant color palette that mirrors the vivacity of school  pride. Rich variations of primary colors are harmonized with versatile neutrals, offering endless  possibilities for mixing and matching. The collection showcases a fusion of sporty and preppy  styles, reimagining classic athletic silhouettes with contemporary twists. 

“Varsity Chic” collection, where fashion meets imagination is now live across stores as well as e commerce. OneFriday continues to create enchanting tales through fashion, enriching every  child’s journey with elegance and panache.  

For more information, visit the nearest OneFriday store or explore the online platform at  https://www.onefridayworld.com/.